Business - Page 8

Business / 4 Oct 2021

Conceptual Design: The Tool You Need to Ideate Like a Pro

How does the design process start for you? If you want to take ideation and creation to another level, conceptual design may be the place to start.

Conceptual design can actually help you better design an idea so that when you start the process of creation, it is more developed and functional. It’s a great starting point for any project, and can help you lay a solid foundation on which to build.

Here, we’ll walk through conceptual design and how you can use it to ideate and create more effectively.

Business / 7 Sep 2021

Breaking Down the Costs of a New Website: Tips & Rules

It’s a common question: What does a new website cost?

It might be for a new brand or company that’s never had a website before or for an existing organization looking for a website design refresh. And the answer is a bit complicated.

It all depends on the path you want to take and your timeline for getting a new website online. Here, we’re going to break down the options available to you and the costs associated with a new website.

Plus, a few tips and rules to follow as you begin the process.

Business / 27 May 2021

Pros and Cons of the “No Code” Movement

There are a lot of people touting the value of “no code” website design right now.

Some of these people are companies that have built no code or low code website builders that are designed for small businesses and those that want a quick website.

Bigger platforms are starting to show some no code/low code elements. You could even argue that WordPress blocks are in this style of website design. Depending on your needs, you might be aligned with a no-code website build.

Here, we’re going to examine the no code movement and the pros and cons that come along with it.

Business Card Templates / 29 Apr 2021

How to Design a Modern Business Card

Everyone wants a business card that stands out. As more people begin to return to work and physical meetings and spaces, now is the time to revamp your card to make a solid first impression.

There are a few different things that help create distinction among business cards and a modern design is at the top of the list. Let’s dive into some modern and trending design concepts.

Plus, every example is something you can actually download, customize and use.

Business / 16 Feb 2021

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

It’s a common part of the job – presenting design work to clients. Practice doing it well so you can keep projects moving in the right direction and toward the finish line.

If you need a little push, these tips can help. We’ll be looking at how to lay the groundwork, approach challenging topics, clearly show your solution, and weave a narrative with your client.

Let’s dive in!

Business / 10 Dec 2020

When (And How) to Outsource Design Work to Someone Else

If it has ever crossed your mind that a certain element of a design project would be better if you had help, then outsourcing work could be a viable option.

Design agencies, small shops, and freelancers can all benefit from having a bench of partners that can help with projects. Successful outsourcing is based on a mutual relationship between parties that have a similar design style and work ethic.

This guide will take you through everything you need to know about outsourcing graphic design work.

Business / 23 Nov 2020

7 Effective Personal Branding Tips for Designers (+ Examples)

Branding is an important aspect of every business. Not just for big companies and startups, but it’s also true for freelancers and professionals. Especially for designers.

The way you create your personal brand will play a key role in your success as a professional. Because your brand is how your clients perceive your work and your business.

How do you create a successful personal brand? As the brand futurist Simon Mainwaring said, you should first “define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

That’s exactly what this article is all about. To help you define your core values and the tone of voice to create a successful personal brand as a designer.

Whether you’re starting out in the design industry or looking to refresh your existing branding style, follow these tips to make sure you build a winning personal brand for your business.

PowerPoint Templates / 30 Sep 2020

How Many Slides to Use in a Presentation? 5 Tips

There’s nothing worse than a presentation that goes over time or poorly-designed slides that cram too much information onto the screen at once.

While there are a lot of things that can dictate how many slides to use in a presentation, key factors include how long you have to speak, what content you are presenting, and the visual nature of the content. (Some speakers don’t need slides at all to keep audiences engaged!)

Here, we’re breaking down common presentation times with a guide for how not to overload slides, and use them well—no matter what type of talk you are giving.

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

Instagram Templates / 8 Jul 2020

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Most designers have no problem creating great visuals to share on social media. (That’s almost a no-brainer!) But how can you boost your profile on social media channels without looking sleazy?

There’s a fine line between fun, engaging content, and pushy or overwhelming. There’s a lot of value in showcasing your work online, and you want to do it the right way.

Here, we’re going to look at how to make the most of your design profile on social media. These tips work for personal and business accounts, and they help you walk the path of using social media in a genuine and helpful way.

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.