Search Results For: graphic design

Business / 29 Apr 2013

Simple Tips for Designing a Newsletter Template That Stands Out

Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.

An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.

Business Card Templates / 10 Apr 2013

Design a Business Card That Won’t Get Thrown Away

It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business.

Cards are almost as commonplace as the handshake, and it’s something you’ll always want to have ready to hand when you meet a potential new client.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? And how can your card best illustrate the style of your work?

Let’s delve into some suggestions and tips today.

Business / 27 Mar 2013

How to Creatively Market Yourself as a Designer



Sometimes it seems like every time you jump online, you read about a talented new designer who’s making it big with their latest project. There are a lot of wonderful designers out there, and the constant showcasing of others’ skills makes it feel all the more like you’re lost in the crowd. It’s not enough anymore to have a solid portfolio and work experience; if you really want to stand out in today’s market, going the extra mile in marketing yourself can make all the difference in landing the perfect job, or getting some great freelance projects going.

When you’re considering all the ways that you could market yourself, the most important thing to take into account is how much of a time commitment you can realistically make. Don’t overstretch yourself with a daily blog entry or illustration unless you think you’ll be able to do a great job on it. There are many different levels of requirement for projects that can make a difference in your career; choose what works for you.

Graphics / 20 Sep 2012

How to Design the Perfect Twitter Header Image

Twitter recently rolled out an updated design for profile pages, which allows you to insert a new “header photo” that sits on top of your feed, much like Facebook’s timeline cover image.

Today we’re going to dive in and see some examples of good Twitter profile images and discuss how you can design your own. I’ll even toss in a free template so you can get started right away.

Inspiration / 29 Aug 2012

Art vs. Design: Are They the Same Thing?

Every project is created by design. It is thought out, analyzed and finally, designed and executed.

But is every design project also a work of art? How similar (or different) are the processes and results? You may find that every designer or artist has a different definition. Here I will share my characteristics of each. (Feel free to agree with or even challenge me.)

CSS / 9 Aug 2012

5 Design Lessons That I Learned From Writing 85 Web Design Critiques

Here at Design Shack we offer a simple but useful service called a web design critique. It’s basically a consulting service that you can take advantage of for a mad cheap price in exchange for letting us post it on the site as an educational tool.

I’ve personally written up a whopping eighty five of these things thus far (#85 will be posted later this week). That’s a whole lot of design advice! Read on to see what I’ve learned about web design in the process, both from the good examples and the bad.

Graphics / 2 Aug 2012

Good Design Taste Test: Three Fast Casual Restaurant Websites Compared

Fast food restaurants are notoriously bad with web design, but the emerging market of “fast casual” eateries thus far is proving to be much better in this area.

Today we’re going to look around the web at the websites for some of the most popular fast casual restaurants to see who is doing the best work and what we can learn from them. Warning: this post will make you hungry!

Software / 30 Jul 2012

How to Turn Photographic Textures Into Masks in Photoshop

Texture is a key element of design. Learning how to wield and apply textures effectively will really open up your level of skill and proficiency in Photoshop.

Today we’re going to learn about a super quick and easy way to take a photographic texture and turn it into a mask that affects the transparency of a layer. No matter how proficient you are with Photoshop, you should be able to pick up this technique and begin using it on your projects today.

Typography / 19 Jul 2012

Leveraging Stereotypes in Design: Masculine vs. Feminine Typography

Can type have a gender? Is it even socially acceptable to ask such as question? Putting aside any sort of nonsensical gender bias, it’s absolutely the case that typography can and does suggest a level of masculinity (or a lack thereof).

Today, we’re going to jump into what makes a typeface feminine vs. masculine. More importantly, we’ll talk about why this matters and and how it should influence your design work.

Inspiration / 10 Jul 2012

Awesome Design in the Wild: Sevenly.org

Every now and then I come across a site that has one or two really inspiring bits of design and UI that are good enough for me to write about them. On even rarer cases, I find a whole site that’s just so overflowing with uniquely awesome design ideas that I have to share it with you. This article is about one such site.

Sevenly.org is a site dedicated to helping charities through the sale of limited edition custom t-shirts. Beyond the fact that I love the organization and what they stand for, I’m blown away by what they’ve done with the site and think it serves as a learning tool for web designers. Let’s take a look!

Graphics / 9 Jul 2012

Designing on a Retina Screen: My Thoughts on the Retina MacBook Pro

220.5 pixels per inch: 2,800 wide and 1,800 tall for a total of over five million pixels. That’s the screen that I work on now, full time. This gives rise to tons of questions: does Apple have any business making such a screen? Will it help or hinder the industry? Can you really do design work on that thing if you’re designing for non-retina screens?

Today I’m going to tell you all about my experience with the machine that threatens to change the way you do your job. I’ll hold nothing back as I rave about what I love and rant about what drives me nuts. Read along and see if you agree with my conclusions.

Inspiration / 31 May 2012

Best and Worst Design: 50 U.S. State Websites

In the past, we took a look at fifty of the best and worst university websites from around the United States, a post which launched an interesting discussion about how web design projects can be destroyed by committees and politics, even if talented designers are leading up the team.

Today we’re following that up with a similar discussion on official state websites. Which U.S. states have the absolute best looking websites and which have sites that look like they haven’t been updated since Clinton was in the Oval Office? Read on to see how your state ranked.