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10 Tips for Delicious Menu Design

Inspiration / 25 Mar 2015

10 Tips for Delicious Menu Design

Have your ever thought about the way food items were presented to you on a menu? Can something as simple as a menu design determine what and where you will eat? Creating a design for a restaurant menu – paper copies for the table and online versions – is a vital part of the food industry because the way things look can impact sales.

The topic got recent attention thanks to Brian Wansink, who wrote “Slim By Design” and a recent paper for the International Journal of Hospitality Management, asserts menu design can impact exactly what someone orders. And it is all based on simple elements that we use every day from bold lettering to images to creating hierarchy on the canvas. Here are 10 ways you can use some of that information and other techniques to create an absolutely delicious menu design.

10 Tips for Designing Icons That Don’t Suck

Graphics / 12 Mar 2015

10 Tips for Designing Icons That Don’t Suck

Almost every designer is thinking about app design these days. One of the smallest features of every app is the icon used to represent it on the screen of every mobile device and in the app stores. Designing a great icon is more than just putting a logo in a box. You need something that stands out among all the other app icons out there.

A good icon can be used in a variety of ways – for apps, social media and even on smaller printed projects or business cards. And all it takes is a little design and planning.

Google Material Design: Everything You Need to Know

UX Design / 24 Feb 2015

Google Material Design: Everything You Need to Know

You probably keep hearing the phrase “material design” popping up in conversations. The concept is pretty new; it was introduced in the summer and references a new design language from the folks at Google.

But material design is more than just an idea; it is likely to cause designers to completely rethink web and app design processes. Sites are already beginning to role out design schemes using Google’s material design documentation. So now is the time to learn what it’s all about and if a material design framework is in your future.

Minimal Design: How to Design More With Less

Minimalist Graphic Design / 23 Feb 2015

Minimal Design: How to Design More With Less

Minimalism and the use of whitespace are big design trends right now. Mastery of these techniques might look easy at first glance, but it is actually quite difficult to design with so much open space and so few objects. It can be hard for clients to come to terms with because they often want as much information as possible on a canvas.

But many designers like the look of minimal styles and maximizing whitespace can be a fun challenge. It’s a technique that translates well across mediums and can be used in print, web design and on packaging. Here, we’ll look at the trend and how to design more with less.

Understanding and Working With Aspect Ratio

Layouts / 17 Feb 2015

Understanding and Working With Aspect Ratio

Every image, every canvas, every frame has a shape. And often that shape is a rectangle. Even more common is a rectangle of a particular proportion based on medium.

From cameras to television to movies to computer screens, every medium has an almost distinct shape on to itself. That can be a challenge for designers, especially when you have to crop and convert content and information to fit a variety of mediums. Because of all these different shapes, understanding aspect ratios can help you easily move images and designs from one medium to another.

6 Tips for Designing Signs and Billboards

Graphics / 16 Feb 2015

6 Tips for Designing Signs and Billboards

Your next project assignment: designing a sign for an upcoming event. It will be displayed on billboards around town and printed on smaller yard signs as well. If you are already panicking at the idea, don’t worry — designing a sign is not much different than any other project.

The big difference is scale. It’s going to be a lot larger in size than what you might be used to. Other things to think about when designing signage are location, color, typography, contrast and material the sign will be printed on. Thinking about each of these factors in advance can make for a better sign design experience.

How Color, Type and Space Can Impact Mood

Graphics / 12 Feb 2015

How Color, Type and Space Can Impact Mood

Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.

While you can’t always account for the mood of users, or their good and bad days, you can create an aesthetic that emphasizes the right mood for your project. Three basic design techniques – color, typography and space – are key components for establishing the mood of a project.

Looking at Images: Phi Grid vs. Rule of Thirds

Layouts / 9 Feb 2015

Looking at Images: Phi Grid vs. Rule of Thirds

When you are thinking about images, do you consider framing and the shape of the crop? The answer does not lie in the shape of the box you just created on a design canvas. It has a lot to do with the content of the image itself.

How you frame and crop images can impact engagement and even how a person looking at the image feels about it (whether they know it or not). Here, we’re going to look at two different ways of thinking about images – using the phi grid and rule of thirds — and how you can apply them to your work.

Designing Hover Styles and the Future of the Technique

UX Design / 24 Dec 2014

Designing Hover Styles and the Future of the Technique

Despite arguments that hover styles are dead, these small boxes that pop-up over images, text or other elements on websites are still found all over the web. Designers like them for an added bit of style and information; users like them for functionality. (They are only “dead” because hover styles don’t work without a mouse-over).

The UI function is still there for now. And if you opt to use it, you’ll want to create well-designed hover styles that engage users. You’ll also want to think about how to alter these areas of your website for responsive sites.

7 Tips for Designing a Better Checkout Page

Graphics / 26 Nov 2014

7 Tips for Designing a Better Checkout Page

With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.

If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.

The Designer’s Guide to Visual Punctuation

Graphics / 3 Nov 2014

The Designer’s Guide to Visual Punctuation

Punctuation is more than just periods and exclamation points. In terms of design, punctuation can be anything that causes a reader or user to stop or pause. It can happen while reading text or as the eye moves from one element to another. These bits of visual punctuation are everywhere and are vital parts of any design concept.

The key elements of visual punctuation include common readable punctuation marks as well as space, lines, rules, icons and color.

Do You Have a Design Checklist?

Business / 29 Oct 2014

Do You Have a Design Checklist?

While every project is unique, every project also has a set of things and processes that are always part of your workflow. That’s where having a good design checklist comes in. This guide can help you manage projects and workflow, delegate tasks among team members and ensure that everything is complete before a design project is handed over. A good design checklist can help keep you from going astray during a project.

You may need several types of checklists in your toolkit: project design (print or digital), planning, execution, and printing and delivery. These lists can have overlap or not and can serve as starting points for you to create a checklist tailored to your design work.