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Carrie Cousins

Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

Typography / 27 Apr 2015

8 Ways to Kern Any Typeface Like a Professional Typographer

Kerning is a subjective art. Every designer may feel differently about how combinations of letters look together. Most though can agree that almost every bit of type needs a little kerning.

Kerning – the adjustment of space between two letters – is something the untrained eye can rarely see. Good, or poor, kerning is more of a feeling as to whether type works or not. Here we have eight tips to keep you from falling into the auto-kerning trap so that you can kern type like a pro. (This post is filled with letter combinations; use them as a springboard to thinking about kerning. Do you like the way the letters or numbers work together? How would you kern them differently?)

Graphics / 21 Apr 2015

4 Simple Tips for Writing Copy That Matches Your Design

When it comes to design projects, sometimes we (designers) get caught in a trap: creating a design without understanding the content. The first step to creating an outstanding project – before you ever open a piece of software – is to read over the content. Then think about the design and how the copy goes with it.

Does the copy actually need to match the design? Should designers help write the copy? Yes, most definitely. (As a bonus, all images in this post are examples of great copy and design pairings from the Design Shack gallery.)

Graphics / 20 Apr 2015

8 Image Mistakes to Avoid on Your Website

Big images, galleries and photo-heavy designs are a big trend in web design. To make the most of this aesthetic, you want to make sure every image on your website fits the display and represents your brand well.

There are a lot of mistakes that designers make along the way, from technical issues to image quality. But you don’t have to fall into one of these traps when working with website images. Here, we will take a look at image mistakes and how to correct or avoid them altogether. (As a bonus in this post, we are featuring a collection of fun and great images from Death to the Stock Photo’s recent objects collection.)

Business / 14 Apr 2015

How to Find a Great Freelancer (And Keep Them)

There’s a lot of conversation among freelancers about how to find clients and create business momentum. But what if you are one of those businesses looking for a freelancer? How can you find someone qualified to work on your projects? And how can you keep them working for you?

That can be a tough question to answer. There are plenty of freelancers in the marketplace, looking to work for you. Today, we’ll help you find them.

Business / 8 Apr 2015

15 Things Every Young Designer Needs to Know

Let’s welcome the class of 2015 to the design marketplace. It’s a bright, big, new and scary world out there for the thousands of design grads grasping their diplomas wondering what to do next. (Get a job!)

As we look forward to the new talent entering the marketplace, we also have a few bits of advice for every young designer looking to make his or her mark. It’s a tough and wonderful world out there; welcome to the adventure.

CSS / 1 Apr 2015

Coding for the Non-Coder: Designers Can Think Like Developers

There’s been this unwritten divide between designers and developers as long as we have been making websites. People who make things look good versus people who make it work. Those days are over.

Every designer needs to learn how development works in the digital landscape. And every developer should understand basic design theories. Here, we’ll help designers better understand the language of developers, an essential skill in today’s marketplace. (As an added bonus, all of the design examples are created using CSS frameworks.)

Typography / 30 Mar 2015

7 Tips for Choosing the Best Web Font for Your Design

There’s no way to quantify all of the font options available for website designers. Almost every day a new typeface shows up in my inbox or Twitter feed. But not every one one of these typefaces – no matter how beautiful – is right for designing a website.

When it comes to selecting the perfect font, you have think about a variety of things including compatibility, load time and design purpose. Today, we have seven tips to help you select and use the best web font for your design project.

Business / 27 Mar 2015

Why Good Website Design Matters for Every Business

Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or come straight from a WordPress template; this is not going to help you stand out or get ahead.

Good website design is a must in today’s highly visual market. The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer, or force that person to click away. (As a bonus, today’s post is filled with website design inspiration from the Design Shack gallery. Enjoy!)

Inspiration / 25 Mar 2015

10 Tips for Delicious Menu Design

Have your ever thought about the way food items were presented to you on a menu? Can something as simple as a menu design determine what and where you will eat? Creating a design for a restaurant menu – paper copies for the table and online versions – is a vital part of the food industry because the way things look can impact sales.

The topic got recent attention thanks to Brian Wansink, who wrote “Slim By Design” and a recent paper for the International Journal of Hospitality Management, asserts menu design can impact exactly what someone orders. And it is all based on simple elements that we use every day from bold lettering to images to creating hierarchy on the canvas. Here are 10 ways you can use some of that information and other techniques to create an absolutely delicious menu design.

Business / 23 Mar 2015

5 Ways Freelancers Can Actually Make Money

Many designers dream about the freelance lifestyle. What’s not to love about taking only projects you love, or working in your pajamas, or being your own boss? But it can be a hard road. Many freelancers break off on their own only to later return to a firm or company because it can be tough to make enough money to support your lifestyle.

Building a reputable freelancer business takes time, work and a lot of dedication. While the pay is not always steady, you can earn a living off freelance projects.

Business / 19 Mar 2015

How to Design a Killer Annual Report

Regardless of when your company’s fiscal year ends, you probably want to start thinking about the dreaded annual report today. Yes, “dreaded.” But it does not have to be. While annual reports are often seen as a design drag, there are plenty of ways to turn this report into a fun and memorable design project. And with better design comes more reading and retention, two positives for your brand.

You need to start thinking about it now. Don’t wait until the report hits your desk to determine a design strategy. Start talking to your team about your story for the year and how to create an annual report that will get people talking.

Layouts / 18 Mar 2015

The Complete Guide to an Effective Card-Style Interface Design

Card-style architecture is one of the biggest things in web design, and mobile design in particular. From apps to responsive websites, the card-style format is popping up everywhere.

And for good reason. Mobile card design looks nice, works well on a variety of devices and creates distinct organization and a method for content delivery. That’s why many large, well-known brands are using the card format and many smaller design and development groups are following suit.