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Carrie Cousins

Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

Inspiration / 16 Mar 2015

Designing Without Images: Making Typography Work for You

You don’t need a great image for every design project. In fact, you can create a great design with no images at all. It’s a trend that is gaining a lot of momentum as typography-focused projects can be used to stand out against a crowded sea of hero images, video and animations.

All you have to do is think like a typographer. Designing without images takes focus, vision and a clear understanding of design and typography principles to create a piece of art that is totally comprised of text.

Graphics / 12 Mar 2015

10 Tips for Designing Icons That Don’t Suck

Almost every designer is thinking about app design these days. One of the smallest features of every app is the icon used to represent it on the screen of every mobile device and in the app stores. Designing a great icon is more than just putting a logo in a box. You need something that stands out among all the other app icons out there.

A good icon can be used in a variety of ways – for apps, social media and even on smaller printed projects or business cards. And all it takes is a little design and planning.

Freelancing / 3 Mar 2015

Freelancing 101: How to Help People Understand Your Job

Just because you have a “home office”, it doesn’t mean you’re really working. How often have you gotten this response from friends or family? They just don’t always seem to get the life of a freelancer…

The hours are different for freelancers. The workplace may not look like an office at all, and can sometimes be the kitchen table. But that doesn’t mean you are not working. Chances are you are working exceptionally hard. Sometimes it just takes a little explaining to help everyone else better understand your job.

Layouts / 2 Mar 2015

How to Design an Email People Will Actually Read on Their Phones

Email marketing is one of the most popular ways to reach an audience. Wait, that’s probably not new information. But did you know what a majority of those views will be on a mobile device? So if you are not designing your emails for phones, this is the day to start.

Designing a mobile email takes planning and thought. Many third-party email software clients include responsive templates in their packages, but not every tool will automatically convert your message to the idea design. You need to think out how your email will look and make sure the message is focused. It might even be the perfect place to start with a mobile-first design strategy.

Mobile / 24 Feb 2015

Google Material Design: Everything You Need to Know

You probably keep hearing the phrase “material design” popping up in conversations. The concept is pretty new; it was introduced in the summer and references a new design language from the folks at Google.

But material design is more than just an idea; it is likely to cause designers to completely rethink web and app design processes. Sites are already beginning to role out design schemes using Google’s material design documentation. So now is the time to learn what it’s all about and if a material design framework is in your future.

Minimalist Graphic Design / 23 Feb 2015

Minimal Design: How to Design More With Less

Minimalism and the use of whitespace are big design trends right now. Mastery of these techniques might look easy at first glance, but it is actually quite difficult to design with so much open space and so few objects. It can be hard for clients to come to terms with because they often want as much information as possible on a canvas.

But many designers like the look of minimal styles and maximizing whitespace can be a fun challenge. It’s a technique that translates well across mediums and can be used in print, web design and on packaging. Here, we’ll look at the trend and how to design more with less.

Layouts / 17 Feb 2015

Understanding and Working With Aspect Ratio

Every image, every canvas, every frame has a shape. And often that shape is a rectangle. Even more common is a rectangle of a particular proportion based on medium.

From cameras to television to movies to computer screens, every medium has an almost distinct shape on to itself. That can be a challenge for designers, especially when you have to crop and convert content and information to fit a variety of mediums. Because of all these different shapes, understanding aspect ratios can help you easily move images and designs from one medium to another.

Graphics / 16 Feb 2015

6 Tips for Designing Signs and Billboards

Your next project assignment: designing a sign for an upcoming event. It will be displayed on billboards around town and printed on smaller yard signs as well. If you are already panicking at the idea, don’t worry — designing a sign is not much different than any other project.

The big difference is scale. It’s going to be a lot larger in size than what you might be used to. Other things to think about when designing signage are location, color, typography, contrast and material the sign will be printed on. Thinking about each of these factors in advance can make for a better sign design experience.

Graphics / 12 Feb 2015

How Color, Type and Space Can Impact Mood

Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.

While you can’t always account for the mood of users, or their good and bad days, you can create an aesthetic that emphasizes the right mood for your project. Three basic design techniques – color, typography and space – are key components for establishing the mood of a project.

Layouts / 9 Feb 2015

Looking at Images: Phi Grid vs. Rule of Thirds

When you are thinking about images, do you consider framing and the shape of the crop? The answer does not lie in the shape of the box you just created on a design canvas. It has a lot to do with the content of the image itself.

How you frame and crop images can impact engagement and even how a person looking at the image feels about it (whether they know it or not). Here, we’re going to look at two different ways of thinking about images – using the phi grid and rule of thirds — and how you can apply them to your work.

This Week in Design / 6 Feb 2015

This Week in Design: Feb. 6, 2015

Design for many of us is a job. It requires long hours, plenty of stress and dealing with plenty of challenges. But design should also be fun. Sometimes it can be easy to forget that; this week in design is a reminder of all the joy that comes with being a designer.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Freelancing / 4 Feb 2015

Freelancing 101: 10 Ways to Make Clients Look Good

A good freelancer does more than just great work, he or she does work that makes every client look good. That simple idea is what will help you get, retain and grow a freelance business of any kind.

But how can you make a client look good? And why does it matter? Making your clients look good will help you create lasting relationships and trust. It can also help you increase your earning potential. Here, we’ll look at 10 ways you can help out clients and possibly grow your freelance business.