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Carrie Cousins

Carrie Cousins

Carrie is a freelance writer with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

Business / 27 Mar 2015

Why Good Website Design Matters for Every Business

Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or come straight from a WordPress template; this is not going to help you stand out or get ahead.

Good website design is a must in today’s highly visual market. The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer, or force that person to click away. (As a bonus, today’s post is filled with website design inspiration from the Design Shack gallery. Enjoy!)

Inspiration / 25 Mar 2015

10 Tips for Delicious Menu Design

Have your ever thought about the way food items were presented to you on a menu? Can something as simple as a menu design determine what and where you will eat? Creating a design for a restaurant menu – paper copies for the table and online versions – is a vital part of the food industry because the way things look can impact sales.

The topic got recent attention thanks to Brian Wansink, who wrote “Slim By Design” and a recent paper for the International Journal of Hospitality Management, asserts menu design can impact exactly what someone orders. And it is all based on simple elements that we use every day from bold lettering to images to creating hierarchy on the canvas. Here are 10 ways you can use some of that information and other techniques to create an absolutely delicious menu design.

Business / 23 Mar 2015

5 Ways Freelancers Can Actually Make Money

Many designers dream about the freelance lifestyle. What’s not to love about taking only projects you love, or working in your pajamas, or being your own boss? But it can be a hard road. Many freelancers break off on their own only to later return to a firm or company because it can be tough to make enough money to support your lifestyle.

Building a reputable freelancer business takes time, work and a lot of dedication. While the pay is not always steady, you can earn a living off freelance projects.

Business / 19 Mar 2015

How to Design a Killer Annual Report

Regardless of when your company’s fiscal year ends, you probably want to start thinking about the dreaded annual report today. Yes, “dreaded.” But it does not have to be. While annual reports are often seen as a design drag, there are plenty of ways to turn this report into a fun and memorable design project. And with better design comes more reading and retention, two positives for your brand.

You need to start thinking about it now. Don’t wait until the report hits your desk to determine a design strategy. Start talking to your team about your story for the year and how to create an annual report that will get people talking.

Layouts / 18 Mar 2015

The Complete Guide to an Effective Card-Style Interface Design

Card-style architecture is one of the biggest things in web design, and mobile design in particular. From apps to responsive websites, the card-style format is popping up everywhere.

And for good reason. Mobile card design looks nice, works well on a variety of devices and creates distinct organization and a method for content delivery. That’s why many large, well-known brands are using the card format and many smaller design and development groups are following suit.

Inspiration / 16 Mar 2015

Designing Without Images: Making Typography Work for You

You don’t need a great image for every design project. In fact, you can create a great design with no images at all. It’s a trend that is gaining a lot of momentum as typography-focused projects can be used to stand out against a crowded sea of hero images, video and animations.

All you have to do is think like a typographer. Designing without images takes focus, vision and a clear understanding of design and typography principles to create a piece of art that is totally comprised of text.

Graphics / 12 Mar 2015

10 Tips for Designing Icons That Don’t Suck

Almost every designer is thinking about app design these days. One of the smallest features of every app is the icon used to represent it on the screen of every mobile device and in the app stores. Designing a great icon is more than just putting a logo in a box. You need something that stands out among all the other app icons out there.

A good icon can be used in a variety of ways – for apps, social media and even on smaller printed projects or business cards. And all it takes is a little design and planning.

Freelancing / 3 Mar 2015

Freelancing 101: How to Help People Understand Your Job

Just because you have a “home office”, it doesn’t mean you’re really working. How often have you gotten this response from friends or family? They just don’t always seem to get the life of a freelancer…

The hours are different for freelancers. The workplace may not look like an office at all, and can sometimes be the kitchen table. But that doesn’t mean you are not working. Chances are you are working exceptionally hard. Sometimes it just takes a little explaining to help everyone else better understand your job.

Layouts / 2 Mar 2015

How to Design an Email People Will Actually Read on Their Phones

Email marketing is one of the most popular ways to reach an audience. Wait, that’s probably not new information. But did you know what a majority of those views will be on a mobile device? So if you are not designing your emails for phones, this is the day to start.

Designing a mobile email takes planning and thought. Many third-party email software clients include responsive templates in their packages, but not every tool will automatically convert your message to the idea design. You need to think out how your email will look and make sure the message is focused. It might even be the perfect place to start with a mobile-first design strategy.

Mobile / 24 Feb 2015

Google Material Design: Everything You Need to Know

You probably keep hearing the phrase “material design” popping up in conversations. The concept is pretty new; it was introduced in the summer and references a new design language from the folks at Google.

But material design is more than just an idea; it is likely to cause designers to completely rethink web and app design processes. Sites are already beginning to role out design schemes using Google’s material design documentation. So now is the time to learn what it’s all about and if a material design framework is in your future.

Minimalist Graphic Design / 23 Feb 2015

Minimal Design: How to Design More With Less

Minimalism and the use of whitespace are big design trends right now. Mastery of these techniques might look easy at first glance, but it is actually quite difficult to design with so much open space and so few objects. It can be hard for clients to come to terms with because they often want as much information as possible on a canvas.

But many designers like the look of minimal styles and maximizing whitespace can be a fun challenge. It’s a technique that translates well across mediums and can be used in print, web design and on packaging. Here, we’ll look at the trend and how to design more with less.

Layouts / 17 Feb 2015

Understanding and Working With Aspect Ratio

Every image, every canvas, every frame has a shape. And often that shape is a rectangle. Even more common is a rectangle of a particular proportion based on medium.

From cameras to television to movies to computer screens, every medium has an almost distinct shape on to itself. That can be a challenge for designers, especially when you have to crop and convert content and information to fit a variety of mediums. Because of all these different shapes, understanding aspect ratios can help you easily move images and designs from one medium to another.