Carrie Cousins - Page 71

Business / 1 Dec 2014

How to Design a Brand Persona for Your Product

They’re on hundreds of websites, in advertisements, and fill the airwaves – fictional characters that help you relate to a brand or company. These personas are representations of the type of people who use products or services, and are designed to relate to potential users or buyers.

A persona is more than just a face in the design. It is a well-planned and thought-out part of the design process. Designers have to think about the persona during all aspects of a project so that the personality matches the brand and design. From copy and how the persona “talks” to color, typeface choices and other design elements, creating a persona can be an important part of design projects.

This Week in Design / 28 Nov 2014

This Week in Design: Nov. 28, 2014

The holiday season has officially arrived! And with that, this week in design focuses on something a little new (material design), something old (usability) and something to gift (a new book on responsive web design).

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Graphics / 26 Nov 2014

7 Tips for Designing a Better Checkout Page

With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.

If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.

Accessibility / 24 Nov 2014

Website Design for Kids: Tips and Advice

Designing a project for children is a rather common assignment. From websites to packaging to other images, creating something that is kid-friendly will likely be asked of most designers at some point. But how can you make something kids and adults will appreciate?

That’s the real trick. Kids and adults have to feel engaged by what they are seeing. There are some things that you can do in the design process. Consider elements such as color, typography, gamification, language, animation, storyline and age group for the best success. Today we’re offering some advice and insight into this very topic!

This Week in Design / 21 Nov 2014

This Week in Design: Nov. 21, 2014

Challenges and solutions. These are the essence of what a designer does in a visual format. And it’s what we are looking at this week in design, from better ways to design responsive websites to a typeface for dyslexics to presenting complex information in an award-winning way.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Software / 19 Nov 2014

Getting Started With BootstrapBay (Plus 3 Theme Giveaways)

BootstrapBay is a new theme marketplace where you can buy and sell premium themes and templates. Every theme on the site is packed with features, customization options and features a fully-responsive design.

Here we’ll take a look at BootstrapBay, and what you can find on the site from available themes to pricing to selling your own designs. Plus, BootstrapBay is giving away three themes to three lucky winners. Read on to find out more!

Accessibility / 17 Nov 2014

What Makes a Great 404 Error Page?

No one wants to think website visitors are spending time on error pages, but it happens. The 404 error page is one place that these interactions happen rather frequently. Design it in a way that speaks to users rather than encouraging them to leave your site.

More memorable and less frustrating 404 error pages are the most successful. They can also be the most fun to design. So what can you do to create the best 404 page for your site? Here are a few tips, tricks and gallery of great examples.

This Week in Design / 14 Nov 2014

This Week in Design: Nov. 14, 2014

Designing for the web can be a common assignment for almost any designer. What should you be thinking about when planning such a project? That’s what we are looking at this week in design, from wireframing on your tablet to lessons in lettering.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Layouts / 10 Nov 2014

Empathy and Design: What You Should Consider

Do you need to think about empathy when you design? (The answer is yes.) It may seem like a pretty common sense answer, but too often we get caught up in the design and message and not the user.

Who are you creating the design for? How will they connect with it? That’s where empathy comes in. Thinking about it from the start of the process can help you put together an even more successful project. (As you read through this post, look at the examples and think about the emotions these sites make you feel.)

This Week in Design / 7 Nov 2014

This Week in Design: Nov. 7, 2014

What’s next? What’s trendy? What’s cool? It can be incredibly hard to answer these questions, but we often try. This week in design, we will look at a few potential trends for the coming year and some bits of the past that influence classic and contemporary design styles.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Graphics / 3 Nov 2014

The Designer’s Guide to Visual Punctuation

Punctuation is more than just periods and exclamation points. In terms of design, punctuation can be anything that causes a reader or user to stop or pause. It can happen while reading text or as the eye moves from one element to another. These bits of visual punctuation are everywhere and are vital parts of any design concept.

The key elements of visual punctuation include common readable punctuation marks as well as space, lines, rules, icons and color.

This Week in Design / 31 Oct 2014

This Week in Design: Oct. 31, 2014

Ideas. They are everywhere. And sometimes can’t be found anywhere. This week in design, we hope to bring some ideas to you while thinking about this big, creative concept. Where do they come from? Why do they fall apart? How can they be executed?

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].