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  2. Carrie Cousins

Carrie Cousins

Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

15+ Video Marketing Trends for 2021

Trends / 16 Nov 2020

15+ Video Marketing Trends for 2021

Almost every marketing prediction, resource, or how-to guide for 2021 includes the same advice: video needs to be part of your strategy. But what type of video marketing is most important right now?

From super-short (micro) video clips, to live video on social media, to full-production ads and stories, we’re going to look at some of the top video marketing trends for the year and how you can incorporate them into your design and marketing plans.

And here’s why it matters, since 2019 the average user has jumped from watching 84 minutes of website video content per day to a projected more than 100 minutes per day this year.

Let’s dive in, and embrace video as the new marketing channel you need to get right!

10 Best Free Stock Video Sites in 2021

Freebies / 10 Nov 2020

10 Best Free Stock Video Sites in 2021

Need video? From moving images for your own website, to b-roll for clients, having a solid place to find quality stock videos is a must. Today, we’re going to help you “stock” your toolkit with ten places to find amazing, free stock video for a variety of projects.

We are giving you basic information about using stock videos from each vendor; make sure to check specific license agreements before using any stock image or video. These can vary quite a bit, and it’s worth making sure that any video use is a good fit for your project license-wise!

Brochure Design Ideas & Inspiration for 2021

Brochure Templates / 10 Nov 2020

Brochure Design Ideas & Inspiration for 2021

Almost every designer has created a brochure at some point. And there’s a strong possibility you’ll be asked to design another! Whether it’s for a client or to promote your own business, there’s an art to designing a brochure.

And then there’s an added challenge: brochure design isn’t just for print anymore. Digital brochures are just as popular as the hard-copy versions. It’s quite common for clients to request a printed brochure with a digital shareable file of the same design.

Don’t sweat this design challenge though. We’ve put together some classic and modern tips so you can create a brochure design that looks great, and is easy to read.

15+ Web Design Trends to Watch in 2021

Trends / 9 Nov 2020

15+ Web Design Trends to Watch in 2021

The average life of a website is three years. And design elements – such as color and typography – often get updated more frequently than that. That’s why it is so important to keep up with web design trends.

Doing this allows you to make small tweaks to your design today so that it won’t be out of date tomorrow. This guide will help you create an on-point design plan for 2021!

Prototype Faster & Easier With Justinmind 9

Reviews / 6 Nov 2020

Prototype Faster & Easier With Justinmind 9

Justinmind 9 is revamped and ready to help you create website and app prototypes faster. The new release is packed with features that will make work life easier. (And that’s something we could all use right now.)

Here’s a look at Justinmind 9 and all the features you’ll find with this tool.

Whether you’re looking to take your UX design to the next level, save time with the array of tools you use, or start building fully interactive prototypes, Justinmind is a tool very much worth considering.

How to Be a Freelance Graphic Designer in 2021: A 10 Step Plan

Business / 5 Nov 2020

How to Be a Freelance Graphic Designer in 2021: A 10 Step Plan

Do you have dreams of ditching your day job and becoming a full-time freelance graphic designer? Start putting your plan in motion.

Most freelancers start with graphic design as a side hustle, but with determination, business planning, and a solid work ethic, you can build as much business as you want to create a sustainable career.

Here are 10 steps to help you get started.

Trust me, I’ve tested them all in my decade as a freelancer!

How Much Does Logo Design Cost in 2021?

How to Design a Logo / 3 Nov 2020

How Much Does Logo Design Cost in 2021?

When considering how to design a logo, one of the most common questions has nothing to do with the creation of a brand element. It’s about pricing. How much does a logo design cost?

The answer is pretty complicated and depends on a lot of factors. Today, we’re going to look into logo design costs (and benefits of a professional design). Even if we can’t narrow down an exact price for you, this guide can serve as a starting point.

It should help you get a feel for the different price brackets of the options you could choose, and set off on the right path!

The 2020 Christmas & Holiday Gift List for Designers

Christmas Templates / 3 Nov 2020

The 2020 Christmas & Holiday Gift List for Designers

The countdown is on and retailers are telling shoppers to get their gift orders in early. So now is the time to get your holiday shopping taken care of.

We’ve collected a list of super cool gift ideas for designers, to help you be the perfect secret (or not-so-secret) Santa this holiday season. We all know that designers can be tough to shop for, so our gift list should be a life-saver!

Find something unique and different for the person close to you, with these wonderful gift ideas.

Design Trend: Experimental Typefaces & Fonts

Trends / 20 Oct 2020

Design Trend: Experimental Typefaces & Fonts

One of the biggest trends in website design is experimental typefaces. These funky, unique, and always special fonts can serve as the backbone of a project or provide a special spark.

Experimental typefaces come in a variety of formats from handwriting styles to interesting serifs to color or animated fonts. There’s something for everyone with fonts that are a little bit different (or even customized).

Here’s a look at this design trend and how to make it work for you.

9 Website Design Tips for Different Generations (Yes, It Matters!)

Accessibility / 19 Oct 2020

9 Website Design Tips for Different Generations (Yes, It Matters!)

It’s a no-brainer for most designers that you plan a project based on a certain target audience. It might be for people who like soda or buy video games or have an affinity for athletic shoes.

But another consideration can often be overlooked – designing for different generational segments. Age can impact how people use websites, apps, and mobile devices. Generational differences can affect your design scheme, accessibility plan, and even the language and colors in the design.

If you haven’t thought about these differences, now is the time to start. With wider website audiences all the time, designing for different generations can help your project be more successful for more people.

Design Trend: Modern Tappable Targets (And How to Do It)

Mobile / 15 Oct 2020

Design Trend: Modern Tappable Targets (And How to Do It)

A solid tap target can make or break your mobile website or app. The size, shape, location, and overall design of the button or link determines whether a user successfully completes an action or not. It might seem like a small thing, but can be one of the most important elements of a design.

Modern tappable targets are easy to recognize, work in an expected manner, and encourage engagement.

Today we’re looking at how to design them, ways to craft effective call-to-action items, and considerations around color and font choices.

9 Reasons Why You Should Use Open-Source Fonts

Typography / 12 Oct 2020

9 Reasons Why You Should Use Open-Source Fonts

This is a love letter of sorts to an underrated design tool: open source fonts. Open source fonts are licensed in such a way that anyone can use them for any project at no cost.

Many open source fonts come with the standard Open Font License (you can find it here), and it gives you huge flexibility in how you can use them, the types of projects they are suitable for, and how they can be distributed.

There are plenty of reasons to try open source fonts for projects online and in print. And every typeface featured in this post is open source!