Trends / 23 Feb 2023
Where did all the images go? There’s a major trend right now, where designers are creating homepage hero areas that only include text, but with no images or video.
It’s an interesting aesthetic that puts a lot of focus on words and lettering. It can be elegant and beautiful or turn disastrous quickly. And it requires quite a bit of nuance and craft to get right.
As you notice more of these trending sites, you can decide how you feel about them. Personally? We think, when done well, they can be a beautiful example of design on the web.