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  2. Carrie Cousins

Carrie Cousins

Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

15 Tips for Boosting Your Local, Online Presence

Business / 22 Nov 2021

15 Tips for Boosting Your Local, Online Presence

Looking for more foot traffic in your local business? It might start online.

By boosting your local, online presence you can help more people find your shop, restaurant, studio, or office. Think about it, most visitors start with search engines when they are looking for a product or service. That includes local, especially if they are looking for directions to your business or an email address or phone number.

There are a few things you can do to help more people get access to your company when they are browsing online. Most of these are fairly easy steps that can help you connect with more potential customers online before they visit your local business.

10 Best Free Stock Video Sites in 2022

Freebies / 17 Nov 2021

10 Best Free Stock Video Sites in 2022

Need video? From moving images for your own website, to b-roll for clients, having a solid place to find quality stock videos is a must. Today, we’re going to help you “stock” your toolkit with ten places to find amazing, free stock video for a variety of projects.

We are giving you basic information about using stock videos from each vendor; make sure to check specific license agreements before using any stock image or video. These can vary quite a bit, and it’s worth making sure that any video use is a good fit for your project license-wise!

Icon Design in 2022: The Key Trends

Trends / 16 Nov 2021

Icon Design in 2022: The Key Trends

Icons might be one of the most important – and underrated – examples of design in your portfolio. Here’s a look at icon design with some inspiring examples.

Icon elements are shown almost everywhere, but sometimes get produced as an afterthought. That shouldn’t be the case. Great icon design can be distinctive and add finesse and flair to a project.

Let’s take a look at what’s new, and what’s hot in icon design!

15+ Video Marketing Trends for 2022

Trends / 15 Nov 2021

15+ Video Marketing Trends for 2022

Almost every marketing prediction, resource, or how-to guide includes the same advice: video needs to be part of your strategy. But what type of video marketing is most important right now?

From super-short (micro) video clips, to live video on social media, to full-production ads and stories, we’re going to look at some of the top video marketing trends for the year and how you can incorporate them into your design and marketing plans.

And here’s why it matters, since 2019 the average user has jumped from watching 84 minutes of website video content per day to a projected more than 100 minutes per day.

Let’s dive in, and embrace video as the new marketing channel you need to get right!

Keynote vs PowerPoint: Which Presentation App to Choose?

Keynote Templates / 10 Nov 2021

Keynote vs PowerPoint: Which Presentation App to Choose?

It’s presentation time! Whether you are creating a template for your boss or prepping slides for a talk, using the right software can make the job a lot easier. We’re pitting Keynote vs. PowerPoint against one another to lay out the pros and cons of each.

For Mac users, there are two pretty obvious choices – Keynote and PowerPoint. But which do you choose? Should you always stick with one, or use different apps for different presentations?

Each has its own set of benefits and costs, and they’re both great for different uses. Hopefully, we’ll be able to help you make the right choice.

9 Key Instagram Trends for Designers to Watch in 2022

Instagram Templates / 9 Nov 2021

9 Key Instagram Trends for Designers to Watch in 2022

From hard-core ‘grammers to those that post the occasional pic, Instagram is the social media platform that’s practically made for designers because it is so visual.

So, you’ll probably want to be on-trend when it comes to posting. Here are nine ways to create images that look modern with a few examples and Instagram templates to help you get started.

From #nofilter, to framing, overlay elements, carousels, and more, we’re exploring all the trends you need to know.

How to Be a Freelance Graphic Designer in 2022: A 10 Step Plan

Business / 9 Nov 2021

How to Be a Freelance Graphic Designer in 2022: A 10 Step Plan

Do you have dreams of ditching your day job and becoming a full-time freelance graphic designer? Start putting your plan in motion.

Most freelancers start with graphic design as a side hustle, but with determination, business planning, and a solid work ethic, you can build as much business as you want to create a sustainable career.

Here are 10 steps to help you get started.

Trust me, I’ve tested them all in my decade as a freelancer!

20+ Key Logo Design Trends of 2022

How to Design a Logo / 4 Nov 2021

20+ Key Logo Design Trends of 2022

Need a new logo? Whether you’re starting from scratch or just planning a tweak to a current mark, understanding shifts in logo design trends can help you create a design with a modern touch.

The theme in logo design is to create something simple and distinctive. With so many new websites and brands and companies coming online almost every day, it’s no wonder that logos are trending toward designs that stand out.

Here’s a look at a few logo design trends, and how you can make them work for you (and while you’re at it, be sure to look through our full guide on how to design a logo!)

9 Trends for Pairing Fonts in 2022

Font Collections / 1 Nov 2021

9 Trends for Pairing Fonts in 2022

Trends in typography seem to evolve more quickly than many other design trends. For a long time, website designers stuck to font palettes packed with sans serif typefaces. But that feels like ancient history now!

Today’s range and variety of web fonts make for much more interesting design possibilities, font pairings, and visual themes.

We’re taking a look at trends for pairing fonts with a beautiful example of each, covering a wide range of font families and aesthetics.

15 Photography Trends in 2022

Trends / 28 Oct 2021

15 Photography Trends in 2022

Photography trends can be a major influence on how print and digital designs come together. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together.

Photography trends are dictated by a few things: Visual style of photographers, techniques that are gaining popularity in projects, the ability for images to work with other design elements, and even things such as social media filters.

The same photography trends that you might see in stock images (which we use as examples here) parallels to custom photos as well. Understanding photography trends is important for any designer because you’ll want to discuss photo options (and looks) before you begin a photoshoot for any design project to ensure that your visions are on the same page.

15+ Top Graphic Design Trends for 2022

Trends / 28 Oct 2021

15+ Top Graphic Design Trends for 2022

What’s hot in graphic design? One of the things people always want to talk to me about is graphic design trends. Here’s preview of what’s going to be hot in the coming year.

It’s such an interesting topic because there are trends that change slowly over time – just look at the long evolution of flat design to where we are now – and others that seem to flip overnight.

Should you always rush to use the latest graphic design trends in your work? Of course not. But it’s helpful to pick up new ideas, find inspiration, and see what types of techniques and styles are shaping our industry.

10 Tips for Perfect Flyer Design

Flyer Templates / 27 Oct 2021

10 Tips for Perfect Flyer Design

If you aren’t a print project regular, designing the perfect flyer can be somewhat nerve-wracking. But it doesn’t have to be. With a solid content plan and a great designer (that’s you), crafting the perfect flyer that will entice and engage users is simple.

There’s a wonderful feeling to designing something, then having it printed and feeling it in your hands. This is one reason flyer design can be rewarding and a lot of fun.

We’re going to dive into ten tips that walk you through how to create the perfect flyer. From establishing goals, to considering factors like viewing distance and integrating branding.