Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.





Graphics / 15 May 2017

3 Tips for Developing a Unique Logo Design

Every business or website needs one – a logo. A logo is how users and customers will identify your website or brand. And a good logo is identifiable, readable and leaves a lasting impression with users.

Your logo is how people see you across different mediums, from online to social media to printed materials. So how do you develop this key piece of branding if you don’t already have one? (Or how do you rethink the one you have but don’t like?) Here are three tips to help you get started!

Graphics / 10 May 2017

Brutalism: A New Trend in Web Design

Some designs aren’t polished and clean. They are rough, jarring and ragged. Yet they still work and communicate effectively. This class of websites makes up the raw trend called brutalism.

While it is somewhat new to web concepts, it’s been around for decades as a popular technique for posters and art in the 1950s, 60s and 70s. Today’s brutalism is starkly different from what you are used to seeing… and that’s why it’s likely to catch your attention. Let’s take a look at what it is (and I’ll share why I’m already over it!)

Graphics / 8 May 2017

How to Start and Promote an Illustration Project

Illustration projects can be tough. But if you are an illustrator, it is your job (duty even) to keep drawing and promoting illustration projects. But how do you do it?

How can you sell a client on the concept of an illustration when it can be difficult for them to imagine? You can do it. Here are some tips for getting started. (Plus, this post includes illustration projects to help jumpstart your creativity.)

CSS / 3 May 2017

How to Add Touches of Magic to Your Interactions

Every time a user does something with your design, an interaction is created. Some interactions, such as clicks, go almost unnoticed by the user. But other interactions include a certain bit of magic that makes the user want to play with the design even more.

There’s a fine line between an interaction that has the touch of magic and one that can be completely overwhelming. The most magical interactions are a bit unexpected, simple, create an emotional response and make the user want to use it again.

Graphics / 1 May 2017

Stunning Examples of White Space… That Aren’t White at All

When you think of white space in web design, examples such as Apple or Google are probably the first ones that come to mind. While these companies do a great job of using white space in their designs, there are plenty of other ways to make the most of space.. even if it isn’t always white.!

White space is an important part of your design plan. Here, we’re going to look at the importance of space as a design tool and five examples of websites that are making great use of white space (that isn’t white at all).

Business / 24 Apr 2017

Every Freelancer Screws Up; Make Sure to Recover Well

It’s going to happen. Every freelancer makes mistakes. Some of them are big and can impact client relationships, while others are more internal and affect your workflow and processes.

There’s one similarity though – how you recover from these mistakes will say more about your freelance career than making them. But how do you recover from the embarrassment of messing something up? Often it requires just a bit of humility.

Reviews / 19 Apr 2017

Meet AIDA: Your Artificial Intelligence Design Assistant

One of the big topics in design right now is artificial intelligence. Can a computer program actually design a website? Can it help a person speed up or improve the process?

Bookmark is taking the theory to a whole new level with its Artificial Intelligence Design Assistant, or AIDA for short. AIDA learns your needs and desires and uses this knowledge to create the perfect website for you. Today we’re taking a look at how it works!

Mobile / 17 Apr 2017

8 Design Tips for a Stellar Email on Small Screens

How many users are opening emails from you on a phone or tablet? It might be a higher percentage than you think. According to Litmus, which provides email tracking software, 54 percent of all emails were opened on a mobile device in 2016.

That means that most of your emails are being seen on a phone. Are you designing an email that makes the most of it? Here are tips to make your email design more mobile-friendly.

Reviews / 12 Apr 2017

5 Benefits of Managed Web Hosting

Managed website hosting can take a lot of the headache out of owning a website. Your host can handle all technical aspects of hosting, including automatic software installs and updates, website themes, and plugin troubleshooting and security.

For most website owners, there are major benefits over using a dedicated server or running a server yourself. Here’s a look at five distinct benefits of managed web hosting, and an insight into our experience at Design Shack of switching over to SiteGround!

Business / 10 Apr 2017

Good Design Starts With Real Content

You’ve probably heard the phrase “content is king.” Cliches aside, it really is. When it comes to website design, quality content is the cog that powers usability, user flow and conversions.

You need real and authentic elements to create a connection with users to engage them. The best designs start with content that is close to the final product, and designers should be reluctant to work with anything less. But what is real content anyway? Here’s a guide to get you started.

Business / 5 Apr 2017

Paperless Documentation Is Easy With Eversign

More businesses are trying to find ways to go paperless. Eversign is a great tool that can help you cut the clutter from all those paper documents.

Eversign is a free, online app that helps you create legally binding electronic signatures for work or personal projects. The platform allows users to approve, deliver and sign documents online without printing or scanning a single form. Here’s a look at how it works.

Inspiration / 3 Apr 2017

7 Design Mistakes That Can Ruin Your Content

Design mistakes can happen to anyone. Maybe you’re trying to finish a project too quickly, or you’re working on a complex site design where something simply gets overlooked. But, when they happen, you have to fix them… immediately!

Some design mistakes can ruin your content, cause users to abandon your site, or lose trust in the information you provide. It can be tough to recover from if you don’t make corrections. And so you aren’t confused, each of today’s tips comes with an example of a design that does it right from the Design Shack Gallery!