Typography / 8 Mar 2012
So you think you’re a pro at spotting typefaces eh? You’re a real type lover with at least one clever t-shirt dedicated to the cause of teaching the world to kern. You’ve seen the Helvetica documentary eight times and you love to walk around a crowded city with a superior smirk on your face, pointing out all the instances of Helvetica that you see.
The big problem with this, aside from the fact that you seem a little full of yourself, is that Helvetica can actually be pretty tricky to identify if you haven’t done your homework. I’m willing to bet that you’ve even pointed at Arial (gasp!) a time or two and boldly proclaimed it to be Helvetica! Save yourself the embarrassment and learn some great tricks for spotting the most ubiquitous font on the planet.