Category: Typography

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kinetic-type
Typography / 5 Aug 2015

Kinetic Typography: An Introductory Guide

Kinetic typography seems to be everywhere these days. From television commercials to website landing pages, movable type is a popular visual tool. This popularity could come from a number of reasons but one obvious factor is that it catches your attention. People tend to be drawn to words and want to read them.

Kinetic typography puts this together with some simple animations to create words that move on the screen, grabbing your attention and engaging the senses. So let’s take a look at kinetic typography and how you can integrate it into some of your design projects. (Note: The examples in this article include animation; click the images for links to the original sources to see them in action.)

typekit
Software / 21 Jul 2015

Typekit vs. Google Fonts: Pros and Cons

Choosing the right font is an important aspect of any web design project. There are hundreds, even thousands, of great options out there and many can be used with free licenses thanks to tools such as Adobe Typekit and Google Fonts.

But is one service better than the other? Is there a benefit to Google Fonts or Typekit over the other? And just how can you get started with these tools if you have not used them yet. You are in luck, because today we’ll answer those questions.

bad-design
Graphics / 16 Jun 2015

Can You Fix a Bad Design? Here’s Where to Start

It’s an hour before deadline and your boss just handed you a design project to finish up. And it’s bad. Very bad. It has problems ranging from poor images to crazy color, typography choices to general sloppiness. What should you do? Can it be fixed?

There are a few things you can do to help salvage a bad design with the understanding that it won’t be perfect. But making it passable as a design project for your company might well still be an option. Here’s how!

typography
Graphics / 22 May 2015

8 Rules for Creating Effective Typography

Today we’re going to discuss something that is both a hot trend and timeless art: typography. The basic rules outlined below will help you become more aware of how you structure and use typography in your designs.

Being conscious of these rules can improve nearly everything you create that contains a headline or major typographic element. Let’s get started!

kern-lede
Typography / 27 Apr 2015

8 Ways to Kern Any Typeface Like a Professional Typographer

Kerning is a subjective art. Every designer may feel differently about how combinations of letters look together. Most though can agree that almost every bit of type needs a little kerning.

Kerning – the adjustment of space between two letters – is something the untrained eye can rarely see. Good, or poor, kerning is more of a feeling as to whether type works or not. Here we have eight tips to keep you from falling into the auto-kerning trap so that you can kern type like a pro. (This post is filled with letter combinations; use them as a springboard to thinking about kerning. Do you like the way the letters or numbers work together? How would you kern them differently?)

web-fonts
Typography / 30 Mar 2015

7 Tips for Choosing the Best Web Font for Your Design

There’s no way to quantify all of the font options available for website designers. Almost every day a new typeface shows up in my inbox or Twitter feed. But not every one one of these typefaces – no matter how beautiful – is right for designing a website.

When it comes to selecting the perfect font, you have think about a variety of things including compatibility, load time and design purpose. Today, we have seven tips to help you select and use the best web font for your design project.

type-hierarchy-lede
Typography / 15 Sep 2014

Every Design Needs Three Levels of Typographic Hierarchy

One of the most important elements for people looking at anything you design is the type. It needs to be clear and readable and it should direct users through a design, from most important elements to least.

And that, in a nutshell, explains typography hierarchy. But to really master the art of type, you need to understand how to layer type throughout a design to achieve maximum impact. Read on to learn how to master typography hierarchy and create effective type in every project.

font-license
Typography / 2 Sep 2014

What Is a Font License? (And Do I Need One?)

Almost every design project you encounter will include type of some kind. And it’s very likely that that type will start as a font on a computer, unless you create it yourself. With using specific computer fonts, come some very specific rules regarding their use, which can vary by project.

So what is a font license? Do you need one? And where can you find the tools and resources you need to make sure you are using fonts properly? Lucky for you, we have a primer. (And the images in this post include fonts that you can license to use in your projects.)

characters-lede
Typography / 21 Apr 2014

The Complete Guide to Special Characters

Not everything is as easy as ABC or 123. Sometimes your copy might require a character outside of the basic alphabet. That’s where special characters and glyphs come in. (Look around, they are more common than you might think at first.)

Depending on your workflow, inserting a glyph can be as simple as a keystroke or a multi-step process. Much of it depends on the software you are using, typography palette and how the final product will be published. Here, we are going to take a look at special characters, examples of use and tips for success.

wid-april4
Typography / 4 Apr 2014

This Week in Design: April 4, 2014

From a teen who made headlines about saving millions of dollars with a font to some of the most impressive design names of our generation, this week in design featured people who make an impact. Whether you like or agree with a theory sometimes does not mean as much as the simple idea that it gets people thinking about something new.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at carrie@designshack.net.

mobile-type
Mobile / 5 Mar 2014

Tips for Designing Better Mobile Typography

Mobile is big right now. But often the typography is small. When it comes to creating great type on small screens, there are plenty of challenges.

So how can you make the most of responsiveness, mobile design and typography? The first step is really understanding type and the second is by thinking about how people read. Put the two together and you will get a handle on creating great mobile type in no time. It’s a skill that every designer needs to master in the digital age.

hierarchy-lede
Typography / 3 Mar 2014

Creating Visual Hierarchy With Typography

Visual hierarchy is an important element in any design project. It tells people where to look and what things on the screen or printed page are most important. Hierarchy gives readers a sense of how to actually read material from start to finish with visual cues and flow.

While you can create visual hierarchy using a number of different tools, today we are going to look at ways to create structure with just typography. (And take a look at the images used throughout this post; they are all examples of great type hierarchy in action.)