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Typography - Page 2

Learn how to work with fonts, lay out typography, pair different typefaces, and find collections of inspiring fonts to use in your next project.

Choosing the Best Font for Business Cards: 10 Tips & Examples

Typography / 3 Oct 2018

Choosing the Best Font for Business Cards: 10 Tips & Examples

One of the smallest things that can be the most difficult to design is a business card. Due to its small size and a need to include a lot of information, choosing the best font for your business cards is important. It has to set the right tone for you (and your business) and maintain a high level of readability.

While there are a lot of amazing fonts out there, not all of them are super easy to read and understand at small sizes. Most printers recommend that the font on a business card not drop below 8 points (that’s pretty small), so a highly readable option for anything this size is vital.

Here, we’ll look at 10 of the best fonts for business cards and ways you can make the most of these typefaces. Plus, we have a few examples of business card designs that are sure to inspire you.

Is Your Website Font Size Too Small? Large Text Is In

Typography / 3 Sep 2018

Is Your Website Font Size Too Small? Large Text Is In

The standards for typography on the web have shifted. Designers are going with bigger, easier to read typography that is more seamless and consistent across devices. The trend toward bigger web typography started with oversized treatments above the scroll, from headlines to more artistic hero header text elements.

Body text sizes concurrently started to increase on mobile devices to enhance readability. And from there, the trend started to trickle down to almost all aspects of web type. If you haven’t thought about the size of copy on your website recently, it’s time to revisit that 12 or 14-point/pixel body copy. Large text is in!

Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?

Typography / 13 Aug 2018

Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?

There is an ongoing debate among designers – both print and digital – about what makes an ideal typeface for a project. The debate almost always breaks down to a single question: serif or sans serif?

Before you answer that question, think about all of the things you know about serif and sans serif typefaces and all the myths associated with them.

Today, we’ll take a look at both categories of type and try to determine if one is really better than the other, and in what circumstance.

Choosing the Best Font for PowerPoint: 10 Tips & Examples

Typography / 21 May 2018

Choosing the Best Font for PowerPoint: 10 Tips & Examples

There’s a fine art to creating a great PowerPont presentation that wows. With so many tricks and features in this little bit of software, it’s more likely to see a bad presentation than a good one (and you don’t want to be that person!)

While there are a lot of factors that contribute to the overall design, choosing a suitable font for PowerPoint is near the top of the list. The audience needs to be able to read the words on the screen with ease, to ensure that your presentation is as effective as possible.

So how do you do it? Where do you start when choosing a font for PowerPoint? We have 10 tips for you with a few examples of PowerPoint slides (and templates) that will impress your audience.

10 Tips for Using Text Effects That Don’t Suck

Typography / 30 Apr 2018

10 Tips for Using Text Effects That Don’t Suck

Adding effects to typography can be a source of heartache for designers. Clients demand a drop shadow or embossing, and you’re stuck with text effects that threaten to ruin a project. What you need is an arsenal of text effects that don’t suck so you can help the client pivot to something a little more classy.

The trick to all of these effects is using them with purpose. Good typography doesn’t need “help.” If a font isn’t working alone, it’s not going to work with a bunch of techniques added either. (You’ll only make something bad even worse.)

The best text effects are nearly invisible to non-designers. Or text effects are used to add meaning to typography or lettering. Here are a few tips for using text effects that don’t suck with some pretty cool examples.

Serif, Sans, Script & Slab: 4 Font Types Explained

Typography / 5 Mar 2018

Serif, Sans, Script & Slab: 4 Font Types Explained

Always wanted to know the difference between serif, sans, script, and slab fonts? Look no further. Take your typography game to the next level, and quit guessing if certain typefaces or font pairs work together. Back your logic with a little design theory!

Having a better knowledge of fonts and typography can make explaining your choices to clients easier (always a bonus), and will give you more confidence when selecting font pairs. Here’s a primer (or refresher) on four common font types and how to use them in your design projects.

How to Design Readable Content for the Web

Typography / 14 Feb 2018

How to Design Readable Content for the Web

Designing content is more than just making something look great. You have to create a design that people will actually read, and help them engage with the content. Sometimes, that’s easier said than done.

People generally have short attention spans, and you shouldn’t expect them to digest every word on the screen. But you can use certain design techniques and elements to help users read as much as possible.

3 Web Design Rules You Should Actually Try to Break

Graphics / 18 Dec 2017

3 Web Design Rules You Should Actually Try to Break

There are a ton of design rules that get stuck in your head. Things more senior designers suggested, elements of design theory, or lessons learned in classes along the way. But maybe you should actually break some of these rules?

Design trends and concepts change a lot over time. Technological advances, in particular, have changed some of the rules. Design is an evolving process and what works today, might change tomorrow. With that in mind, here are three design rules you should actually try to break.

Design Trend: Obstructed Text

Graphics / 20 Nov 2017

Design Trend: Obstructed Text

Some websites look great, even if they defy conventional wisdom or tenets of design theory. A new design trend is showcasing that very idea with elements that cover or obstruct some of the text in the design.

It’s an interesting trend because it goes against everything we commonly talk about with design – that it must be readable to connect with users quickly.

Needless to say, this can be a tricky technique to pull off effectively, but the designs are striking and impactful when done well. Here’s a breakdown of the trend and some ideas for how you can try it yourself.

Every Design Needs Three Levels of Typographic Hierarchy

Typography / 15 Nov 2017

Every Design Needs Three Levels of Typographic Hierarchy

One of the most important elements for people looking at anything you design is the type. It needs to be clear and readable and it should direct users through a design, from most important elements to least.

And that, in a nutshell, explains typography hierarchy. But to really master the art of type, you need to understand how to layer type throughout a design to achieve maximum impact. Read on to learn how to master typography hierarchy and create effective type in every project.

10 Rules for Perfect Type Design, Every Time

Typography / 8 Nov 2017

10 Rules for Perfect Type Design, Every Time

Do you ever notice that some projects just seem to glow with great type? Some designers have a certain knack for designing perfect typography for every project.

You can do it too. With a handful of simple rules, you can improve the look and design of typography in all your projects, digitally and in print. If you struggle with picking typefaces and pairing fonts, these rules will help you design perfect type, every time. (Just make sure to follow them.)

5 Tips for Designing the Perfect eBook Cover

Graphics / 18 Sep 2017

5 Tips for Designing the Perfect eBook Cover

People are going to judge your eBook by its cover. The cover is the first impression and first chance you have to hook a reader. It has to be visually appealing, include lettering that’s easy to read and entice users to download (and read) your book.

The perfect eBook cover stands out from all the other books available, communicates what the book is about and sells a benefit to readers for downloading.

That’s a pretty tall order for a design that users are likely to only see for a few seconds (if that) when deciding to make a purchase. But there are design elements you can use to help encourage downloads. Here are five tips to help you design the perfect eBook cover.