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  2. Carrie Cousins

Carrie Cousins

Carrie Cousins

Carrie is the chief writer at Design Shack, with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

7 Reasons You Need to Be Using Landing Pages

Layouts / 19 Aug 2021

7 Reasons You Need to Be Using Landing Pages

You’ve come across them everywhere: Landing pages that take you to a website but aren’t the homepage.

It’s a great strategy that helps get visitors directly to the information they want to see from a marketing source – social media, advertising, etc. – and is generally designed for a specific goal.

If using landing pages isn’t already part of your website strategy, it’s time to consider them. Here, we’ll look at seven reasons you need to be using landing pages to help drive the right kind of conversions on your website.

Design Trend: Flat Cards UI

Trends / 17 Aug 2021

Design Trend: Flat Cards UI

Cards are a design element that have been popular for a while. The look and function of them have continued to evolve in a number of ways, from tiny cards that are more of an oversized button to full-screen or split-screen cards that denote click or tap functionality.

The reason this trend remains popular is because of the latter. Cards innately cue users into an element of function.

The most popular iteration of cards right now is in a super flat style that works with almost any type of content. While every example below is different, one thing is the same: the combination of card elements in a flat style.

Let’s look at a selection of websites featuring this design trend and ways that you can make it work for you.

The 2021 Guide to Responsive Typography Sizing and Scales

Typography / 12 Aug 2021

The 2021 Guide to Responsive Typography Sizing and Scales

The true responsiveness of your website design is more than a framework that scales to each device, it also requires that typography adjusts to optimum readability as well.

Responsive typography will adjust so that text elements also change size and scale on websites. While that’s the technical answer, there’s also a greater design approach that is equally important, because just changing the size of a text element isn’t always enough.

Let’s dive into responsive typography best practices, a few guidelines, and some tools to help you create great type at any size.

20 Stylish PowerPoint Color Schemes

PowerPoint Templates / 11 Aug 2021

20 Stylish PowerPoint Color Schemes

Color is an element that can make or break a design, and that rule holds true for presentation design as well. Choosing the right PowerPoint color scheme is super-important.

But there’s one extra thing to consider – where your presentation will be given. A PowerPoint presentation can look quite different on a computer or tablet versus on a projected screen.

When it comes to selecting a PowerPoint color scheme, this is an important consideration. Today we’ve rounded up more than 20 stylish PowerPoint color schemes as inspiration. While darker color schemes might look great close-up on screens, opt for lighter backgrounds (for enhanced readability) for projected presentations.

Note: The last color in each scheme is for the slide background.

Learn to Color Match and Create a Palette Like a Pro (Tips and Tools)

Graphics / 9 Aug 2021

Learn to Color Match and Create a Palette Like a Pro (Tips and Tools)

You know it the minute you see it – a design that has so color that’s so impactful you can’t help but look at it.

These designs typically fall into one of two categories. Either it’s a great color palette that you want to find a way to replicate immediately. Or it’s a color palette so bizarre or bad that you can’t figure out why a designer would make that choice!

Since no one wants to fall in the latter category, learning to color match and develop palettes is a vital design skill.

It all starts with color theory but then goes a little further.

15+ Background Design Trends & Styles for 2021

Background Textures / 6 Aug 2021

15+ Background Design Trends & Styles for 2021

One of the most important early design decisions you will make is what kind of background will carry a project. Should it be a single color, colorless, use trendy elements such as geometric shapes, gradients or wood grain patterns? Or would a solid background design can help make a project shine?

Staying on trend with background design styles is important as well. A trendy background choice shows that a website design is modern and the content is new. A modern visual framework can even signal a user that you are thinking about their needs and making the most of the tools that will make their experience better.

So how do you do it? Here’s a look at background design trends and styles for 2021, with a few great options to try.

User Privacy and Design: Things You Can Do for a Safer Web

Web Standards / 5 Aug 2021

User Privacy and Design: Things You Can Do for a Safer Web

Online privacy is a hot topic.

There’s a delicate balance between providing personalized user experiences and asking for (or gleaning) too much information. It can be hard to strike just the right chord.

Then there are regulations to think about, depending on where you and your users may live.

What best practices can designers put in place to ensure that they are designing for a safer web?

Design Trend: No Images Above the Scroll

Trends / 2 Aug 2021

Design Trend: No Images Above the Scroll

Have you taken notice? More designers are launching websites with no images (or video) above the scroll.

There are a lot of interesting uses of text elements, animated effects, and other divots that keep the result from being boring.

Here’s a look at this website design trend, examples, and how to make it work for you. You’ll be amazed at just how creative you can get, without a single image in sight!

What Is a Lookbook? (+ 10 Stunning Examples)

Business / 30 Jul 2021

What Is a Lookbook? (+ 10 Stunning Examples)

Whether you’re a designer wanting to show off work or have a request to create one for a client, a lookbook can be an effective way to showcase a variety of elements in a single design.

A lookbook is a portfolio of sorts and has wide application in a number of fields, including website design, graphic design, and development.

Here’s a guide to what a lookbook is, what to include in one when you start designing it, and some examples that are sure to help you find a little lookbook inspiration.

Design Trend: Soft UI

Trends / 23 Jul 2021

Design Trend: Soft UI

There’s a website and app design trend that’s so subtle you almost don’t see it.

Soft UI creates a frost-style or glassy blur where elements sink and extrude from the background to create varying levels of depth and dimension.

Combine this effect with a softer, more pastel color palette, and the result is a light, “soft” interface with depth in shadows and subtle overall effects.

Here, we’ll look at the trend with examples.

7 Tips to Design and Sell Merchandise Online

Uncategorized / 19 Jul 2021

7 Tips to Design and Sell Merchandise Online

Have you ever started looking for a new shirt or gift and thought, “I could design something so much better than what I see here?”

With a little planning and some good ideas, you can design and sell merchandise online featuring your artwork. It’s gotten easier over time with so many marketplaces available as well as options that don’t require you to order and house a lot of inventory in advance.

If you’ve ever thought about designing and selling merchandise online, keep reading. (Note: The images in this article are from Envato Elements, which has a ton of graphic design assets to help you in the creation of one merchandise.)

7 Tips for a More Gender-Neutral Design

Trends / 15 Jul 2021

7 Tips for a More Gender-Neutral Design

Are your designs as inclusive as they could be? Do they appeal to all people of all genders equally?

While design theory can put a lot of emphasis on creating personas for better user experience and design journeys, they can sometimes not be as inclusive as you might like. Do you get so involved in the persona that you forget every other type of user that might visit your website?

The first step toward a more gender-neutral web, is recognizing common practices and changing the way we think about some of the things we design with every day.

The key to making it actually work is authenticity. You have to believe in gender-neutral messaging for it to actually resonate with website visitors.