Layouts / 29 Jun 2015
What makes something on a screen or canvas feel real? The answer is simple. It’s human connection. People want to interact with and use designed elements that work in the physical world in a way that mimics reality.
It’s the case study for human-centered design and why it matters so much in every project every design takes on. This human connection is more than physical, it also creates an emotional bond between the user and the design. That’s where you begin to create things like loyalty to a brand and a connection to users that goes beyond the screen. Here are a few ways you can use design techniques and tools to help you get there.