Search Results For: tone

CSS / 24 May 2012

Framework Fight: Zurb Foundation vs. Twitter Bootstrap

In the vast world of rapid prototyping CSS frameworks and toolkits, there are a ton of different options to choose from, but ever since Twitter’s Bootstrap hit the scene it seems like it has largely gobbled up this market. Is there room or reason for anything else?

The folks at Zurb think so and aren’t about to abandon their widely successful Foundation project. Having written about Bootstrap several times in the past, I’m going to jump into Foundation today and see what I think.

Layouts / 10 May 2012

Design to the Power of Three: The Magically Ubiquitous Number

Three is only a number, right? Just one of ten numerals that we use to express value, nothing more. Or is it perhaps a lot more? Is the number three a designer’s best friend? Does it drive art, photography, design, architecture and even the natural order of the universe?

Join us as we take a look at some ways that designers leverage the number three, and more importantly, why you should keep the number three in mind whether you’re designing websites, print ads or even logos.

Business / 30 Mar 2012

Have a More Successful Brainstorming Session

One of the most important aspects of the creative and design process is the sharing and development of ideas. Seldom does a first draft of anything — from an ad concept to a new web layout — see the light of day without planning and revision. Jumpstart the process with more productive and creative brainstorming sessions for your team. The concept sounds simple, right?

The best planned brainstorming sessions take some work. As the leader of the group you must decide how many people to invite and what ground rules will be set. Most of all you want to help bring something positive away from the meeting. Try these tips to spice up your next brainstorming session.

Inspiration / 21 Mar 2012

105 Remarkable Retro Logos

It’s time for another massive logo collection. This time around we’ve sifted through thousands of great logos to find over one hundred that were designed in a retro or vintage style.

If you’re looking for some good old fashioned logo design inspiration, this post will surely get your creative brain firing on all cylinders. From robots to muscle cars, these logos are flat out cool.

Layouts / 2 Mar 2012

Mastering Multiple Photo Layouts

Working with multiple photos and images can be a tricky prospect. Done carefully, the use of multiple images can help create an effective and masterful design for both print and web design projects. Some of the best examples of design using multiple photos can be found in the websites of professional photographers.

Consider dominance, number of photos, color, grouping and image quality when working with a variety of photos. Look at details and consider the feel of a project to get the best results when using many images in your project.

Inspiration / 17 Feb 2012

Developing a Color Scheme and Color Management Tips

Building a website can come with a few unexpected hiccups, one of those being color. Understanding color choices, and how colors may render on different computers is the first step to ensuring that your site has the look you intended.

In addition to finding and selecting colors that work for you, it is wise to develop and manage a color scheme for your project. It is simple to create a set of swatches in common image software such as Adobe’s Photoshop or Illustrator and organize colors in such a way that they are easy to find and use.

Typography / 26 Jan 2012

Pick the Right Typefaces for Your Project

Sometimes the most daunting part of a new project can be the brainstorming phase. Thinking of color schemes and font selections can be inspiring in your head, but really tough when you start mixing and matching elements on paper or for your website.

Understanding some of the history of fonts and typography can help make any project a little easier. Learn how to pair different typefaces to get desired effect every time and learn what things to avoid. Sharp typography and font selections can really make or break just about any project.

Business / 25 Jan 2012

Addictive UX: Why Pinterest Is So Dang Amazing

Today we’re going to examine a very specific example of good design and discuss what makes it so successful. Along the way we’ll discover the importance of good design and how to structure experiences that turn users into addicts.

We’ll hone our sights in on Pinterest and perform a seriously in-depth analysis to see why this seemingly generic idea seems to stand so far out from the competition. The ultimate conclusions will equip you to design experiences that your users will absolute love.

Layouts / 27 Dec 2011

Utilizing Grids in Print Design

The basic organization of a design project typically begins with a simple concept – the grid. Whether you decide to work within its constraints or intentionally move away from it, deciding how to use a grid tends to be one of the first steps in the design process.

Print designers have been working on grids since the first newspapers rolled off the presses hundreds of years ago. Most magazines also employ a grid; books are put together using the grid format. The grid can be part of a publication’s identity and helps create a sense of space and organization. Understanding the basics of grid design – from how it originated, to developing your own grid and using it in your workflow processes – will make working within vertical and horizontal constraints a snap.

Graphics / 19 Dec 2011

Branding Lessons From the Guitar Gods: Taylor, Gibson, Fender and More

Today we’re going to discuss how design projects often require you to take a step back from who you are as a designer and forget your own personal taste while taking on the personality of a given brand.

The companies who hire you will have vastly different brands, strategies, and most importantly, customers. This principle is displayed quite prominently in the brands of major guitar manufacturers. Let’s dive in and see how Taylor, Fender, Dean, Gibson and more target the right customers through design.

Typography / 7 Dec 2011

Typography 101: Understanding the Anatomy of a Letter

Every designer, whether you’re in print or web, should possess a basic understanding of fonts and type. Using the right typeface and understanding how a font will impact your design can add that extra pop to print and digital projects and will set them apart from all others.

One important area to understand is the anatomy of type. Ascenders, descenders and serifs may sound like words from another language but are the basis for understanding the style of a typeface and how if relates to your project. Today we’ll take a brief run through of some terminology that you should know.

Layouts / 1 Dec 2011

The Evolution of Apple.com

The Apple design team is widely regarded as one of the most talented group of designers in the industry today. The trends that they set are followed by not only every other major tech company, but by web designers in every conceivable product and service niche.

Follow along as we embark on an exciting journey through time and witness the evolution of Apple’s design style. You’ll get several amazing glimpses at Apple.com dating all the way back to 1997 as we witness the rise and fall of several important design trends.