Search Results For: tone

Wedding Monogram Logo Ideas, Tips & Advice

Wedding Design / 4 Jun 2018

Wedding Monogram Logo Ideas, Tips & Advice

A classic wedding monogram is a design element that almost any couple can incorporate into their wedding design and stationery. From use in invitations and mailings to a shared post-nuptial monogram, creating a classy wedding logo or monogram element can be a great touch.

Here are a few tips to help you make your own wedding logo or monogram including templates, ideas, and graphics to help you get started fast.

10 Tips for Using Text Effects That Don’t Suck

Typography / 30 Apr 2018

10 Tips for Using Text Effects That Don’t Suck

Adding effects to typography can be a source of heartache for designers. Clients demand a drop shadow or embossing, and you’re stuck with text effects that threaten to ruin a project. What you need is an arsenal of text effects that don’t suck so you can help the client pivot to something a little more classy.

The trick to all of these effects is using them with purpose. Good typography doesn’t need “help.” If a font isn’t working alone, it’s not going to work with a bunch of techniques added either. (You’ll only make something bad even worse.)

The best text effects are nearly invisible to non-designers. Or text effects are used to add meaning to typography or lettering. Here are a few tips for using text effects that don’t suck with some pretty cool examples.

How to Design Readable Content for the Web

Typography / 14 Feb 2018

How to Design Readable Content for the Web

Designing content is more than just making something look great. You have to create a design that people will actually read, and help them engage with the content. Sometimes, that’s easier said than done.

People generally have short attention spans, and you shouldn’t expect them to digest every word on the screen. But you can use certain design techniques and elements to help users read as much as possible.

The Greatest Print Campaigns of All Time: Volkswagen Think Small

Graphics / 18 Oct 2017

The Greatest Print Campaigns of All Time: Volkswagen Think Small

You’re a web designer living large in the 21st century. Your job is defined by screens and software. What in the world could you possibly learn about design from a bunch of old dusty print ads? The answer of course, is “a ton.”

Today we’re examining one of the most famous print ad campaigns of all time. The Volkswagen “Think Small” campaign. How did a funny looking car that was named after a bug, known for being slow and manufactured in factories built by Nazis ever become iconic to a generation of post-war Americans? Great design and fantastic marketing.

Design Trend: Vivid Rainbow Colors

Graphics / 16 Oct 2017

Design Trend: Vivid Rainbow Colors

If nothing else, 2017 has been a year of color in website design. Color trends have dominated the conversation about design, with brighter, bolder hues as a large part of the landscape.

There’s a new color trend that combines a lot of those bright options into bigger color palettes that you might now expect – rainbow color patterns. That’s right, more designers are taking a change with a lot of color and incorporating vivid rainbow, gradient colors into design projects. And it’s pretty cool!

Here’s a look at the trend and some ideas for how to use vivid color that aren’t garish.

Tips for Creating a Modern Monochrome Color Palette

Graphics / 9 Oct 2017

Tips for Creating a Modern Monochrome Color Palette

A monochrome color scheme isn’t always the first idea that comes to mind when starting a new design project. But single-color design projects can have a lot of impact and give the opportunity to branch out and try some new techniques.

Monochromatic projects, which consist of a color palette with just one color, can be striking because they aren’t as commonly seen as projects with more color variances. This alone can make your project stand out.

5 Tips for Creating a Memorable Logo Design

How to Design a Logo / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.

How & Why Faces Increase User Engagement

Graphics / 28 Sep 2017

How & Why Faces Increase User Engagement

There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates.

Using actual human faces in the design is one way to do this. Seeing a face can make people more likely to engage with a design because it makes the app/website/poster feel more human. It creates a more distinct emotional connection.

Here, we’re going to look at designs that use faces in different ways and how you can up user interaction with some of the same design techniques.

8 Ways to Use Hand Drawn Icons & Elements

Graphics / 7 Aug 2017

8 Ways to Use Hand Drawn Icons & Elements

While there’s often a focus on pixel-perfect design elements, they aren’t suitable for everything. Sometimes you want something with a little more… whimsy. Something a little more authentic!

Hand drawn icons or elements can be just the right design technique to add something special to a project. While most designers won’t go crazy with elements that appear to be hand-drawn, a few touches can add a personal feel that users are drawn to.

It’s something that’s trending in web design as well. From a squiggle in an icon, to a full-experience that’s equal usability and art, hand drawn elements are a popular design option. Here are eight fresh ways to use this trend!

30 Stunning Desktop Wallpapers From Unsplash

Inspiration / 18 Jul 2017

30 Stunning Desktop Wallpapers From Unsplash

Need a little extra design inspiration? Start with your Mac or Windows desktop background. A stunning desktop wallpaper can provide an extra little spark every time you fire up your computer, and browsing through great photos is a sure fire way to get the creative juices flowing.

Unsplash, a free stock photography website, is packed with amazing images that you can use in any way you want… including as a desktop wallpaper! Here’s a list of our favourites that we’ve put together to help you feel a little more inspired. Whether you like a minimal, patterned, or stunning photographic wallpaper, we’ll have something for you!

Design Trend: Waves and ‘Soft’ Lines

Graphics / 26 Jun 2017

Design Trend: Waves and ‘Soft’ Lines

There’s a softer design trend taking over website projects – waves and soft lines. Where backgrounds have been dominated by single “flat” color, we’re seeing a shift toward curved lines and waves.

The elements are lighter, softer and evoke a different overall feel for the design. What’s especially nice is that waves and softer lines can be used a lot of different ways so that each design feels totally different. (It’s one of those trends that can almost sneak up on you because it appears in so many forms.)

Here’s a look at the waves and “soft” lines trend in website design.

5 Rules for Designing an Effective Ad Campaign

Business / 27 Mar 2017

5 Rules for Designing an Effective Ad Campaign

Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that.

And while many of these projects all rely on the same theories of design and an eye for what looks good, there are some differences that can impact the success of certain projects. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often small and doesn’t give you a lot of room for error. You get just one chance to hook a user with design and information. Here’s how to do it.