Search Results For: tone

UX Design / 6 Feb 2017

How to Design One-Tap Microinteractions

Microinteractions are the “secret sauce” that make apps and websites shine for users. These tiny details make it easy to set an alarm, press a button or simply better understand how to work with a digital product.

The secret is that the best microinteractions are elements that the user probably doesn’t even think about. They happen in an instant – often with just one tap on a mobile screen. Despite the small nature of the interaction, hence “micro,” the value is immense to users as these engagements become more integrated with daily activity.

How do you design one-tap microinteractions that will delight users? Here are a few ideas.

Graphics / 11 Jan 2017

7 Tips for Effective Use of Icons in Design Projects

Designing icons can be a lot of fun. But once you have a good set, what do you do with them?

Icons are not just miniature links for Facebook or Instagram — they can be fully interactive cues that help lead users through a design and provide extra visual spark. Icons can be small or large, black and white or colored, flat or intricate. No matter what style appeals to you, effective use of icons can enhance usability and the aesthetic value of almost any design project.

Graphics / 14 Dec 2016

Designing With an 80s Trend: Memphis Design 101

Every trend eventually makes a comeback. Sometimes that even applies to trends that are more difficult to understand.

Memphis design – exemplified by an 80s aesthetic with bright colors and lots of shapes and lines – is one of those concepts that has come back around again. Not many people have ever said they love the 80s design style. Love it or hate it, the bright design pattern can be a lot of fun and direct attention to the design. Here’s everything you need to know about Memphis design.

Layouts / 22 Nov 2016

How to Design for Long-Form Content

Forget what you think about user attention spans. Long-form content can be a valuable part of your design strategy (and doesn’t have to be a boring block of ongoing text). Users love a good story and long-form content is a great way to create an immersive and engaging experience.

To keep users interested – and scrolling – you have to design interactions that are visually pleasing and create a consistent experience from the first glimpse to the final act. Here are a few ways to design long-form content that meets those goals with a few examples that are anything but boring.

Business / 7 Nov 2016

Content Strategy & Web Design: Connecting the Dots

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum.

Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to a resolution? With a solid content strategy that involves the whole team.

Graphics / 24 Oct 2016

How to Make Color Overlays Work in Your Design

Color is an important part of almost any design. Whether you are a fan of bright, bold hues or prefer a more minimalist black and white, how you use color can have a great impact on the overall design.

One way to use color to make a statement is with a design that incorporates a color overlay. This means that you cover an image or video with a semi-transparent colored box. The effect can add meaning to an image, bring attention to a design and help you make most of limited art choices.

Today, we’re going to look at a variety of color overlays to serve as a bit of inspiration for creating your own.

Graphics / 19 Oct 2016

A Beginner’s Guide to Emotive UI

We talk about designing something that connects to a user emotionally. That connection can be a key component in establishing trust and relatability. It’s a lot harder than it sounds. There are so many things to consider. Emotions are broad, complicated, and often very difficult to influence or change.

That’s what we will think about today. What is emotive (or emotional) UI? How can you create a user interface that actually evokes that emotional connection? And is that something that you should consider more carefully in your next design project?

Graphics / 13 Jul 2016

7 Tips for Designing Consistency

Consistency will make your design better, easier to use, and practically invisible. It gives the user plenty of room to experience the design in the way you intend.

Designing for consistency is a no-brainer in some cases and a little trickier to understand in others. Quite simply, consistency is the thread that ties together elements in a single design. It also ties together designs across a single campaign or brand, creating a product that is distinguishable, usable and effective. Take special note of all the examples below, each brand is a leader when it comes to consistent and usable design.

Typography / 6 Apr 2016

What Does That Say? How Typefaces Add Meaning to the Design

Can something as simple as a typeface change the meaning of words and an entire design. Of course! A typeface can add a new level of emphasis or meaning to your message.

It can help you connect with users, establish brand, and set the tone for your entire project. The wrong typeface can leave a design feeling flat, disjointed or even give users the wrong impression about your brand. Now let’s take that knowledge and add a little practical application.

UX Design / 30 Mar 2016

Designing for the Web: Are There Colors You Should Avoid?

The web is a rainbow of color options. Color is a great tool for grabbing the attention of users, providing visual interest and impact and creating contrast for readability. Color is also at the center of many design trends, including flat and material styles.

But can you go wrong with color? Are there hues or combinations that you should shy away from? In a word … yes! Today we’re looking at colors or color combinations that you should avoid when designing websites and apps. (And on the chance that you’ve already made one of these mistakes, we offer alternative suggestions as well.)

App Templates / 2 Mar 2016

7 UX Design Tips for Mobile Apps

Do you have a mobile app project in the works? What’s your design plan? Have you jumped straight in, or stopped to consider the experience that the end user is going to have when they first open the app?

It might be worth thinking about an aesthetic featuring carefully considered user experience techniques. Many of the concepts that we’re seeing in website design apply to mobile apps as well, but they might take on a slightly different shape or form to better fit the smaller screen size.

Here, we’re going to look at seven great options and examples that you can apply to your own mobile app design.

Graphics / 25 Feb 2016

5 Ways to Boost Contrast in Your Web Design

Is your design project lacking that special pop? It’s likely what you are missing is enough contrast. Contrast provides differentiation between elements, making each one look more individual, prominent and special.

Design contrast is created in a number of ways, and using all different types of elements. From typography to color to space, creating contrast can take a design from bleh to wow. Here are five ways to do it.