Have your ever thought about the way food items were presented to you on a menu? Can something as simple as a menu design determine what and where you will eat? Creating a design for a restaurant menu – paper copies for the table and online versions – is a vital part of the food industry because the way things look can impact sales.
The topic got recent attention thanks to Brian Wansink, who wrote “Slim By Design” and a recent paper for the International Journal of Hospitality Management, asserts menu design can impact exactly what someone orders. And it is all based on simple elements that we use every day from bold lettering to images to creating hierarchy on the canvas. Here are 10 ways you can use some of that information and other techniques to create an absolutely delicious menu design.
You don’t need a great image for every design project. In fact, you can create a great design with no images at all. It’s a trend that is gaining a lot of momentum as typography-focused projects can be used to stand out against a crowded sea of hero images, video and animations.
All you have to do is think like a typographer. Designing without images takes focus, vision and a clear understanding of design and typography principles to create a piece of art that is totally comprised of text.
Every day we are getting a little closer to the release of the highly anticipated Apple Watch. The device is going to further change the way we think about wearable technology and how to design websites and apps for this interface.
Wearables present challenges unlike other design projects. Function is a primary concern, as is size with what will be one of the smallest screens designers have ever worked with. The key is creating a design that is visually pleasing but is user-friendly and provides a functional experience. Here are 10 things to consider as you design for a wearable interface (with examples other designers are already imagining).
Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.
While you can’t always account for the mood of users, or their good and bad days, you can create an aesthetic that emphasizes the right mood for your project. Three basic design techniques – color, typography and space – are key components for establishing the mood of a project.
They’re on hundreds of websites, in advertisements, and fill the airwaves – fictional characters that help you relate to a brand or company. These personas are representations of the type of people who use products or services, and are designed to relate to potential users or buyers.
A persona is more than just a face in the design. It is a well-planned and thought-out part of the design process. Designers have to think about the persona during all aspects of a project so that the personality matches the brand and design. From copy and how the persona “talks” to color, typeface choices and other design elements, creating a persona can be an important part of design projects.
With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.
If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.
Designing a project for children is a rather common assignment. From websites to packaging to other images, creating something that is kid-friendly will likely be asked of most designers at some point. But how can you make something kids and adults will appreciate?
That’s the real trick. Kids and adults have to feel engaged by what they are seeing. There are some things that you can do in the design process. Consider elements such as color, typography, gamification, language, animation, storyline and age group for the best success. Today we’re offering some advice and insight into this very topic!
No one wants to think website visitors are spending time on error pages, but it happens. The 404 error page is one place that these interactions happen rather frequently. Design it in a way that speaks to users rather than encouraging them to leave your site.
More memorable and less frustrating 404 error pages are the most successful. They can also be the most fun to design. So what can you do to create the best 404 page for your site? Here are a few tips, tricks and gallery of great examples.
Typography is all about delivering art and information in a beautiful medium. Designing typographic posters is no easy task, and arranging and modifying each individual component is a skilled task. Not only that, special care has to be taken when it comes to the legibility and aesthetics of the fonts being used in the poster, choosing type that works well together, and conveys the right impression.
To pay our tribute to all the experienced typographic artists in today’s post, as well as inspire you to try your own hand at this type of art, we have come up with a grand compilation of a hundred typographic posters from around the web. Read on to browse through some delightful inspiration, and beautiful art.
Have you ever picked up a printed work and taken a minute to admire the feel of it? You hold the paper and get a feel for the thickness and texture while noting the impressions of each letter? That is the beauty of letterpress. This style of printing presses the image into the paper in a technique that has a special feel and quality to it.
While letterpress looks and feels sophisticated, it is something that is an option for most designers working on print projects. You just need to find a printer in your area (or invest in letterpress machinery yourself) and understand the intricacies of preparing a design for this printing method.
Design is a method of expression. It communicates a visual message to those who see it. It also communicates a story, whether implied or clearly stated.
As a designer, it is your job to make sure that story is clear. The design story should fall in line with the story of the company, brand, website, game, bottled drink or whatever you are working with. Telling a story is important to create a lasting impression and make your “thing” more memorable than all the others out there.
Browsing through collections of websites, such as those from Awwwards or The Best Design, you often notice a common theme – great photography. A great image can make your website (or any design project for that matter) look amazing.
But what if your images are less than stellar or you have a limited number of images to work with? You can still create something with a lot of visual impact. With editing, creative use and a few design “tricks,” you can create something special with as little as a single image. Here are 10 techniques to try.