
PowerPoint Templates / 15 Feb 2025
The 10-20-30 Rule: Does It Still Apply to Modern Presentations?
In the mid-2000s, Guy Kawasaki, a renowned venture capitalist and former Apple evangelist, introduced the 10-20-30 rule for crafting effective presentations.
This guideline suggests that a presentation should consist of no more than ten slides, last no longer than twenty minutes, and use a font size of at least thirty points. The rule was designed to promote clarity, brevity, and audience engagement.
However, with the evolution of presentation tools and changing audience expectations, it’s worth examining whether the 10-20-30 rule remains relevant today. And that’s exactly what we aim to do in this post. Let’s dive in.