Tips for creating designs that give the user a delightful, clear, and well-planned experience with a high-quality UX (user experience).
A highly usable landing page design is one that compels visitors to act in some way.
Sounds pretty simple, right?
Many websites include multiple landing pages for different audiences with different conversion goals. Here are seven elements that almost every successful landing page includes.
Just for fun, we are using examples of landing pages from different music streaming services for you to compare.
The first impression a user has of your design can make or break their experience and determine if they continue interactions. According to WebFX data, 94% of first impressions relate to the design, making the visual and emotional connection you create of utmost importance.
Further, 75 percent of your business, brand, and website credibility comes from the design. And it all connects to the emotional response from a user. The visuals tell them what to think and feel to establish a relationship with you, making it vital to use emotion well in your website and graphic design projects.
Here’s a primer on how to do it successfully.
The battle for user attention happens in the first fold of a website. It’s no secret anymore – user attention is getting shorter and flakier.
What was a 20-minute video earlier has become a 6 second Tik Tok today. Content is getting shorter, snappier and there is so much more content out there to fight for our time. Making the choice to where to spend our time is getting increasingly challenging, and more often than not – we choose the path of least resistance.
As a result of this, content on the internet is using all their might to make sure their resources are as easily digestible as possible.
The first response you’ll hear from others about using pop-ups on your website is a long sigh.
Many people discount the idea before it really gets off the ground, but when done well, pop-ups are a valuable conversion tool for websites. (Note the phrase “when done well.”)
They get a bad reputation because so many people use them poorly or implement pop-ups with dark patterns that trick and annoy users.
A good pop-up is actually helpful and helps users on their website journey. Let’s dive in and learn how you can still use these well.
As a web designer, it’s your job to design websites that users can explore without getting lost or frustrated. To accomplish this goal, you need to understand how users behave and design systems that offer the best experience.
That’s why you should learn about User Experience Design (UXD). In fact, we believe everyone should have at least a basic understanding of user experience design. Because it’s all around us and it’s part of our lives.
It doesn’t matter if you’re a web designer, graphic designer, or someone working on a PowerPoint presentation, you should learn about UX design. Our handpicked collection of UXD courses and free tutorials will help you get started.
Almost everyone you talk to is interested in search engine optimization. And for good reason: You want as many people to see your website as possible and find it in relevant search results.
But did you know that user experience can be one of the most important factors that contribute to SEO and overall search rank? So, you have to start thinking about it at the design and development level or you’ll never get ahead of the SEO game.
Here, we’ve got a few ideas that UX designers can incorporate into every project to help boost search.
Website personalization can help you create more amazing user experiences or turn into a total creep-fest. It’s all about how you use data, cookies, and other useful information to design something that’s of greater value to the person who sees it.
There’s a very fine line between outstanding and out of bounds, and most of it comes down to respecting your visitor’s privacy and expectations.
Here are a few ways to use website personalization and delight users without being (too) creepy.
When it comes to UX, how often do you connect it to privacy?
It’s a big part of the design process. From connected apps to e-commerce to forms, data collection is happening all the time. Users are accustomed to it and generally ok with these practices unless something goes wrong.
It’s your job to include privacy checkpoints and best practices in the design architecture of every website project. Not only will these protections help users, but they can help you feel better about the digital products and services you provide.
Peek at the analytics. Chances are that your contact page is among the most visited on our website.
It’s for good reason. Visitors will seek out a contact page to get additional information about your company or business, find your location, or get in touch.
Now the bad news. This is an often-neglected part of the website design. Too many websites don’t take care of the contact page, resulting in missed opportunities and conversions.
You can remedy that right now with these tips for creating a usable contact page.
A solid tap target can make or break your mobile website or app. The size, shape, location, and overall design of the button or link determines whether a user successfully completes an action or not. It might seem like a small thing, but can be one of the most important elements of a design.
Modern tappable targets are easy to recognize, work in an expected manner, and encourage engagement.
Today we’re looking at how to design them, ways to craft effective call-to-action items, and considerations around color and font choices.
Is your design for everyone? We talk a lot about creating with an audience in mind, but it’s important to understand that audience can identify in several ways.
Now more than ever before, it is important to create designs and visuals that are inclusive of that entire audience segment. An inclusive aesthetic will make users feel like they are part of the design and that a company, organization, or product is for them.
Inclusivity is more than just accessibility. It’s a combination of function and visual design that creates something that people identify with and want to be a part of.
It’s time to check yourself and your designs, put aside your biases and take a hard look at projects to ensure they are as all-encompassing as they can be. Let’s get started.
There’s been a shift happening in website design for a while: navigation and menus are shrinking. Minimal navigation styles and elements are growing in popularity, despite arguments against the hamburger menu icon.
Although not all minimal navigation elements use this style, it’s certainly a visual style we’ve seen explode in use over the past few years.
But does it work? Should you consider using minimal navigation for projects? Here, we’re going to take a look at some pros and cons with examples of use. The answer might not be as simple as you think.