Graphics / 29 Dec 2013
One of the most powerful tools that you can use to improve any design is repetition. Repeating colors, shapes and other visual elements throughout a design increases consistency and familiarity so that the design feels more attractive.
But what about the flip side of this idea? Is it possible to wield inconsistency in such a way that it improves the quality of a design? It turns out that lots of well known logos use this very tactic. Read on to see what they are.