Graphics - Page 18

Inspiring advice, tips, and suggestions for improving your graphic design skills, logo design, working with templates, and more.

Graphics / 9 Jul 2014

How to Create an Emotional Connection With Design

Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.

Emotional connections fall into four basic category pairs – joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Understanding this range of emotion and how it relates to a visual message is important so that your design projects are received as they are intended. As you read through this post, take a look at the featured websites and think about how each one makes you feel and what parts of the visual aesthetic contributes to that emotion.

Graphics / 7 Jul 2014

Using Lines and Curves in Design Projects

Some of the most subtle parts of a design can be the most important. Think about some of the details in design projects such as lines and curves. These simple shapes can be used in the foreground, background lettering or as a dominant art element.

Not every line is created the same. From thickness to orientation to amount of curvature, these simple shapes can have quite a bit of meaning. So before you draw that first line, here’s a primer and tips for using lines and curves in design projects.

Graphics / 30 Jun 2014

The Science Behind Color and Emotion

Color resonates with people in different ways. We all have a favorite color or color that we use more during specific periods of life. But the color you use in a design project can say a lot about the work itself. That’s a scientific fact.

The science behind our emotional connections to color is a complicated one. But it is becoming more clear through anecdotal knowledge and scientific experimentation. Here are five hypotheses and a fifth-grade level experiment you can try to help us better design with color and understand its emotional impact.

Graphics / 15 Apr 2014

Paper 101: Quick Start Guide for Print Projects

While most principles and tenets of design are pretty universal, printing is not. For anyone jumping to a different medium (online to print) or even one medium to another, it is vital to know just what you need and will get when working on a print job.

Elements such as paper stock, paper size, coating and fold can significantly impact how a design is put together for a printed project. Here’s a guide to help you get started and better understand the ins and outs of printed projects.

Graphics / 29 Dec 2013

6 Famous Logos That Leverage Inconsistent Design

One of the most powerful tools that you can use to improve any design is repetition. Repeating colors, shapes and other visual elements throughout a design increases consistency and familiarity so that the design feels more attractive.

But what about the flip side of this idea? Is it possible to wield inconsistency in such a way that it improves the quality of a design? It turns out that lots of well known logos use this very tactic. Read on to see what they are.

Graphics / 22 Nov 2013

Learn by Example: 6 Lessons for Designing Restaurant & Food Websites

Today’s topic is a delicious one: restaurant and food websites. Small businesses pay the bills for freelance designers and local restaurants can serve as a major source of revenue. If you’re embarking on your first restaurant site design though, there are a few things that you should know.

In this article, we’ll learn by example as we take a look at lots of mouthwatering food and restaurant websites. By examining what these designers got right, you’ll help ensure your own success in this area.

Graphics / 3 Oct 2013

Designing With Circles: Tips and Advice

Once shunned by designers, circles seem to be making a comeback. The perfectly round shape – and its oblong counterparts – can be difficult to work with. The shape does not stack as well as the more standard rectangle and creates a much different overall feel.

The circle is a perfect shape, meaning that it is the same no matter how you look at it. It is complete and in harmony with nature – consider how many natural elements are circle-based. So, as a designer, how can you make circles work for you?

Minimalist Graphic Design / 2 Oct 2013

5 Traits of Successful Minimalism

At first glance, minimalist websites might look like they’ve just been slapped together as quickly as possible. After all, they’re plain and simple, and most people tend to associate lots of detail with good craftsmanship. But the same rules just don’t apply to the online world.

It only takes a small amount of user interaction to quickly reveal the quality of a minimalist site. This is because the original idea that fueled the rise of minimalism was that functionality is inherently beautiful. A design that clarifies and reveals the structure of a website can be just as appealing as one that obscures its purposes behind fancy decorative additions. Furthermore, it often yields a much better user experience, because those unnecessary distractions are eliminated.

Graphics / 23 Sep 2013

Pros and Cons of Working With Design Kits

Design kits seem to be everywhere these days. From UI kits, to templates and grids, to complete design kits, what makes these tools so popular (and what are the disadvantages)?

Today we’re going to take a look at the pros and cons of using different types of design kits, and even show you a few kits in the examples that might be worth trying out for various purposes.

Graphics / 12 Aug 2013

8 Tips for Print Designers Switching to Web & Digital Design

More designers are working across platforms these days, switching back and forth between print and digital projects. Although much of the theory is the same, in practice there are a lot of technical differences when it comes to working on something that will be printed versus a website. It takes a specific set of knowledge and skills to work effectively and efficiently in both environments.

But it is possible. Here we share eight tips for print designers making the switch to digital projects. (And I can vouch for every single tip as a designer who has made the switch.)

Graphics / 30 Jul 2013

Current Color Trends: Muted Pastels

Of late, you may have noticed a crop of new site designs have a softer and lighter look. After all the rainbow brights and even neon or fluorescent hues that have been so popular of late, it seems that some designers are taking a more subtle approach by using lighter or muted colors.

Although the same basic treatments are still being utilized — like colorized photography or color blocking — the new hues are making for a more refined and understated variation on these themes. Today we’re going to delve into this trend a little more, and explore various design examples and approaches.

Graphics / 11 Jul 2013

Understanding Color: Dominant vs. Recessive Colors

Ever wonder why your colors don’t look quite right in some situations? It could be a simple as the color choice. Certain colors tend to take on the characteristics of other hues, while others always look pure. In addition, the human eye perceives color in different ways based on whether it is in the foreground or background.

This phenomenon can be explained through dominant and recessive colors. Join us as we take a closer look at these two terms today, and delve into deeper understanding of how they can guide your design choices and decisions.